MusicGiants Teams With RADD® To Promote Safe And Sober Driving

MusicGiants will donate a portion of every sale from the MusicGiants/RADD HD Music Store found at RADD.org to help in the fight against drunk driving

July 12, 2007

According to the National Highway Traffic Safety Administration (NHTSA), drunk drivers were involved in 13,990 fatalities in 2006. Recognizing the significance of this statistic, MusicGiants, the leader in high definition downloads, and RADD®; The Entertainment Industry's Voice for Road Safety, announced a partnership that will provide RADD® with a recurring stream of revenue for the non-profit organization. Customers wishing to benefit RADD can go to RADD.org and click on the "Upgrade Your Downloads" link. For every song or album sold through the MusicGiants/RADD HD music store, RADD will receive a 5% donation of the final sale price for use in its mission to combat drunk driving and promote traffic safety through local, national and international programs. "As members of the music and entertainment industry, we have the means, the power, and the voice to promote safe and sober driving," says Scott Bahneman, CEO of MusicGiants. "This partnership with RADDis the first of many non-profit endeavors that MusicGiants intends to make. We are hopeful that our recurring donation will help in the effort to encourage drivers, young and old, to use good judgment before getting behind the wheel." "RADD respects MusicGiants' dedication to high definition music downloads. Downloading music the way artists intended it to be heard honors their music," says RADD General Manager Robert Pineda. "MusicGiants' donation from each HD download furthers RADD's mission of saving lives by providing top quality edutainment to reach people where they live, work and play." MusicGiants, which launched in 2005, is the only music download service to offer high-definition, digital recordings from all of the top music companies such as Concord Music Group, EMI Music, Sony BMG Music Entertainment, Universal Music Group, and Warner Music Group. MusicGiants' downloads deliver full resolution music at up to 1100 kbps for "true CD quality" sound. MusicGiants' WMA Lossless format boasts up to four times the sound quality of any other download service. MusicGiants also offers Super HD downloads (re-mastered DVD Audio or SACDs available in either 5.1 surround sound or 2.0 stereo) which play at sample rates up to 11,000 kbps. An internationally recognized nonprofit corporation since 1986, RADD®, the entertainment industry's voice for road safety, pairs celebrities, professional athletes, media partners and socially conscious supporters to create positive attitudes about road safety. RADD's roster of celebrity supporters includes Paul McCartney, Marc Anthony, Aerosmith, Melissa Etheridge, Faith Hill, Elton John, Josh Kelley, John Mayer, Reba McEntire, Tim McGraw, Shaquille O'Neal, Justin Timberlake, and over 500 more, RADD® messengers who voice RADD's non-judgmental message: "Your lifestyle is your business. Don't take it on the road"™.

Read More:
http://www.musicgiants.com
http://www.radd.org