Monster Partners With Simplay Labs In An HDMI Educational Campaign

Companies Announce a Strategic Marketing and R&D Partnership to Clear up Confusion Surrounding HDMI

July 12, 2007

Monster, the world's leading manufacturer of high-end cables, accessories, and power conditioning products, is proud to announce it has launched a strategic partnership with Simplay Labs to help educate retailers and consumers on the importance of higher performance standards set for HDMI certification. "Consumers need to have confidence in what they buy," said The Head Monster, Noel Lee. "Currently, there's a lot of mis-information about HDMI, it's confusing for a consumer to know which cable will work with not only current products, but also future generations of products." This partnership will include an educational initiative, including Monster's support of Simplay Labs in trainings to the sales floor, a new line of Simplay HD verified HDMI cables from Monster, and a higher performance cable verification program that is currently in development by Simplay Labs. "We always strive to build our cables above and beyond current specifications," Lee added, "with Simplay HD's strict testing and verification standards, consumers can understand the various levels of HDMI cable performance and select the right cables for their application." "The Simplay HD Testing Program verifies high definition components and cables for HDMI interoperability and connectivity," explained Joseph Lias, President of Simplay Labs. "As a result, consumers can be confident when they see the Simplay HD logo, that their HD components and cables will perform as claimed and work together seamlessly. This is an outstanding opportunity for Simplay Labs and Monster to educate both retailers and consumers there are differences in cable designs, with high-performance cables going above and beyond the HDMI specification." For more information, please visit http://www.MonsterCable.com/hdmi/

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