Polar Frog Digital Moves DVD Burning Kiosks Into Airports

Targeting Travelers at National Airports with Virtual Video Megastore

July 12, 2007

Polar Frog Digital, an entertainment leader in digital content management and distribution pushes its DVD Manufacturing On-Demand solutions called MediaIgloo into airports. Kiosks have been placed in Raleigh Durham and Burbank airports at The Paradies Shops CNBC’s branded stores. Polar Frog Digital will also launch its On-Demand kiosks at Detroit Metro by the end of July. The Paradies Shops operates over 500 stores in over 60 airports and hotels across the United States and Canada, serving more than a half-billion customers each year. These stores include original, one of a kind brands unique to individual airports, as well as national brands. The Paradies Shops are the third pilot program to launch since November 2006 for Polar Frog. Polar Frog Digital’s innovative Manufacturing On-Demand solution is made possible through MediaIgloo, a state of the art solution that allows customers to browse from 1000s of movies and shows from a local source library and customize their own DVD within minutes. MediaIgloo is the first and only end-to-end process using a completely self-contained, self-service customizable burn-to-DVD software solution. Polar Frog Digital has licensed content from more than 50 studios and currently offers more than 5000 unique DVD titles to choose from. MediaIgloo’s solution satisfies impulse shopping while expanding product availability and eliminating the need for physical inventories. “We are very pleased with the consumer responses and acceptance at The Paradies Shops; early traffic and sales patterns indicate with the addition of Major studio content the kiosks will be hugely successful. Our MediaIgloo solution is just the beginning of Polar Frogs Manufacturing DVD On Demand business,” said Todd Rosenbaum, CEO, Polar Frog Digital. “Our MediaIgloo and related services provide an end-to-end solution for content owners and retailers alike. We offer the convenience of virtual inventories without traditional distribution costs, need for shelve space and satisfy a wider range of consumers.” “We feel very positive with the recent progress on CSS copy protection becoming available and with the success of our growing library and pilot programs, the technology will only serve to enhance our solution,” said Dameion Bryan, CTO, Polar Frog Digital.

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