Panasonic Rates Its 1080p Plasma HDTV Line To Play 100,000 Hours To Half Brightness

August 8, 2007

Panasonic announced that it is rating its best-selling line of 1080p Plasma HDTVs to play for 100,000 hours before reaching half brightness. Based upon the U.S. average daily viewing time of six and a half hours, Panasonic 1080p Plasma HDTVs could on average take more than 42 years before they reach half of their original brightness level. Panasonic rates its current line of 720p Plasma HDTVs to play for 60,000 hours to half brightness or 25 years at six and a half hours per day. “This is a significant step for Panasonic Plasma and something we feel is yet another differentiator for our Plasma HDTV products,” said Dr. Paul F. Liao, Chief Technology Officer, Panasonic Corporation of North America. “What makes this milestone even more significant is that this rating is to half brightness, not until end of life cycle. Even after 42 years, on average, our Plasma HDTVs could still be able to provide their owners with clear, crisp colorful high definition images.” “This is yet another example of Panasonic’s drive to provide consumers with products that deliver true value on many levels – from outstanding picture quality, and reliability to more environmentally conscious products as well,” added Liao. “Last year we were the first flat panel manufacturer to eliminate lead from all of our Panasonic Plasma displays. To date, we remain the only flat panel manufacturer to do that. Now, with our 1080p Plasma HDTVs rated at 100,000 hours to half brightness, our Plasma TVs could provide consumers with significantly more years of viewing pleasure.” Panasonic’s line of industry-leading Plasma 1080p HDTV’s are available in 42”, 50”, 58” and 65” class diagonal screen sizes.* Panasonic’s 42” 1080p HDTV is the only 42” 1080p Plasma on the market today.

Read More:
http://www.panasonic.com