Blu-ray Disc Association Statement Re: Paramount DreamWorks Announcement

August 29, 2007

Blu-ray Disc Association Statement re: Paramount DreamWorks Announcement "The decision seems oddly timed given Blu-ray's tremendous momentum both with consumers and with retail. Blu-ray title sales continue to outpace HD-DVD sales by nearly a 2 to 1 margin, and major retailers have expressed a strong preference for Blu-ray. Moreover, the price delta between HD DVD and Blu-ray players has been greatly reduced in the past few months, a trend that is on its way to eliminating any perceived cost advantage the HD DVD format has claimed to have. Under these circumstances, we can only imagine what could have enticed Paramount to walk away from a format that is clearly selling significantly more software than the HD-DVD format." Andy Parsons, Chairman, Blu-ray Disc Association US Promotions Committee Fox and MGM today announced 29 new titles for release by the end of 2007. About the announcement, Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment, noted, "Given that Blu-ray has consistently outsold HD DVD all year, and this is the case for any titles released by any studio in both formats, we believe that the time is right for us to accelerate our activities and help convert the nearly 60 million high definition households worldwide into Blu-ray households. By the end of this calendar year there will be expansive availability of technically vibrant releases featuring never-before-seen, advanced BD-J interactivity as well as a broad offering of playback devices at attractive prices that will prove to any doubting consumers once and for all that Blu-ray is the only way." Walt Disney Studios Home Entertainment Announces the Disney Blu-ray Title Wave Coming in 2008, including the First Ever Platinum Blu-ray Release About the announcement, Bob Chapek, President of Walt Disney Studios Home Entertainment, noted, "The Platinum titles are the crown jewels of the Disney Studios and we do not take lightly releasing them on any format. The proven Blu-ray technology has allowed us to take our films to new heights, fully utilizing the larger capacity and interactive capabilities for an incredible all-new consumer experience. The strides that we've made with this format are just the tip of the iceberg and we are confident that consumers will be astounded by the level of entertainment that can only be achieved by using the maximum capacity of the Blu-ray Disc format. All of these wonderful titles will appeal to the ever growing Blu-ray market and we are extremely proud to offer these in the most pristine and robust presentations ever for Disney fans around the globe.

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