ImageCrafters, Inc. Reinvents IC Lights And Introduces New World Lighting As A Complete Low Voltage Lighting System

September 5, 2007

ImageCrafters, Inc., known for its successful showroom design, and product and marketing solutions, has re-branded IC Lights, its popular line of low voltage lighting, into New World Lighting. According to Spencer Kalker, ImageCrafters President, “In an effort to distinguish the high quality product lines we manage from ImageCrafters’ growing showroom design business, New World Lighting has been created as a partnership with our main factory. The NWL brand represents a new found revenue source for the low voltage specialist. The opportunity is huge for the CEDIA channel that already loves lighting control. Now CEDIA members can easily incorporate our products into their designs utilizing D-Tools design software, then sell and install them with strong profit margins.” New World Lighting has been expanded into a complete line of lighting for the CEDIA membership. New World Lighting is a unique solution based line of low voltage lighting fixtures that enhance the custom integrators growing lighting control business, with the primary attributes being performance, style, and new lamp technologies. With over 500 different choices of fixtures, finishes, lamps and accessories, all easily installed, NWL provides the best option for performance and style. NWL offers custom installers a whole new way to add to both a project’s profitability and the overall quality. ImageCrafters will have a large display of New World Lighting products at the CEDIA Expo in Denver, CO September 5 – 9, 2007. Visit their booth # 712.

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