Sharp Introduces The World's First THX-Certified LCD HDTVs

Sharp to Release 65-inch and 52-inch THX Certified AQUOS LCD Displays in the Japanese Market

September 11, 2007

THX Ltd. has partnered with Sharp to introduce the world’s first THX Certified LCD high definition (HD) televisions. The Sharp T Series, which includes the Sharp LV-65TH1 and LV-52TH1, has been designed and tested to meet the THX standards for exceptional video quality and peak playback performance. Sharp is introducing the T Series LCDs through premium audio-video retailers in Japan. THX testing and certification ensures that the Sharp LV-65TH1 and LV-52TH1 present all HD and standard definition video at maximum resolutions with the best possible color and light levels. To further perfect the HDTV experience, each LCD features THX Movie Mode which is designed to recreate the cinema experience in the home. This video setting calibrates the display’s gamma, luminance, color temperature and other settings for the best possible playback of movies on DVD, Blu-ray, HD-DVD and broadcast television. With just a push of the button, Sharp customers can access the THX Movie Mode and experience a more immersive entertainment experience in their living rooms. "Since its launch, the THX Display Certification program has certified high-end products such as the TiVo Series3, Runco and Vidikron displays and projectors. It is with great pleasure that we announce THX certification of the Sharp LV-65TH1 and LV-52TH1 LCD displays," said Robert Hewitt, vice president of sales at THX. "Our program sets the bar high for HDTV picture quality. We are confident that THX certification will become a key differentiator and help further communicate Sharp’s commitment to superior performance." During the certification process, THX worked with Sharp engineers from early design concept to product rollout. THX engineers put the Sharp LV-65TH1 and LV-52TH1 displays under rigorous testing methods and analyzed the products in both laboratory and home theater environments. Testing and certification of the Sharp LV-65TH1 and LV-52TH1 displays was divided into two main areas; device performance and video signal processing. The device performance tests are measured according to industry standard guidelines and include in-depth analysis of display uniformity, luminance and color levels and resolution. By contrast, the video signal processing tests are defined by THX and include a complete review of each display’s scaling, deinterlacing and overscan capabilities.

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