Philips extends its range of Prestigo premium universal remote controls with the launch of the new SRU8015 model, showcased today at the Custom Electronic Design and Installation Association (CEDIA) EXPO. The SRU8015 can control up to 15 home entertainment devices - including certain HVAC and lighting systems - and includes favorite channel icons that provide instant access to network programs. Combining the features of multiple remotes, the newest member of the Prestigo family boasts an elegant and slender design that complements stylish modern living. The intelligent device features a full-color, 2" LCD screen and white key backlighting for intuitive navigation. With its advanced on-screen set-up wizard, the universal remote can be programmed without a PC, a complex manual or technical support. Once set up, the rotary control wheel provides simple and instant access to video and audio entertainment. The FAV button immediately directs users to a favorites screen where up to 100 preferred channel icons can be added from a choice of 400, allowing users to select programs by simply clicking on a channel icon instead of pushing digit keys. By pressing MORE, users can access a page of special functions that ensure all existing remote control functionality is available in the SRU8015. The HOME button provides an icon-based overview of devices that can be controlled or activities to be selected. Designed to be compatible with future consumer electronics purchases, the Prestigo SRU8015 supports almost any product and easily learns the commands of other remote controls. Just point the Prestigo at any remote and the SRU8015 learns its functions. Users can also enter text to label device names, activities and functions. "With an ever-increasing number of cutting-edge home entertainment audio and video technologies, consumers expect a simple yet rewarding experience while controlling their devices," said Xavier Delmeiren, general manager Home Control, Philips. "The Prestigo remote range removes the need for multiple remotes through devices that make style statements while offering the ideal balance between high-end functionality, everyday ease-of-use and simplicity in setup." The Philips Prestigo SRU8015 will be available in October 2007, and will be priced at $179.99.