OLED Display Market Continues To Flourish; Revenues Up 13% And Unit Shipments Up 24% Y/Y

September 11, 2007

With the release of the highly anticipated AMOLED displays, this segment continues to develop, experiencing unit shipment growth of 4% Q/Q and 24% Y/Y—hitting the 19.8 million mark in Q2'07. On a revenue basis, OLEDs hit US$123.4M in Q2'07, down only 1% Q/Q and up 13% Y/Y, even as ASPs fell 9% Q/Q. Over the last year, main display shipments were up 16%, sub-displays up 77%, car audio displays up 35% and industrial displays up 295%. "As OLED displays become more prevalent in key small/medium display applications like mobile phone main displays and sub-displays, MP3s and automotive consoles, they become increasingly competitive with LCDs—offering advantages in image quality, viewing angle, form factor, response time and higher contrast ratio—contributing to a premium over like-size TFT LCDs of 75% to over 100%," noted Barry Young, Senior Vice President at DisplaySearch, the worldwide leader in display market research and consulting. "Over the next year, we are expecting revenues to grow by 117% due to the introduction of AMOLED displays for mobile phone main displays and digital cameras plus the added number of suppliers, including TPO, LG.Philips LCD and Casio," Young added. DisplaySearch revealed these Q2'07 OLED results in its Quarterly OLED Shipment and Forecast Report. The report's findings also show that active matrix OLED (AMOLED) displays are beginning to impact the market, as Samsung SDI moves into full production, and Chi Mei and LG begin to ship qualification units. Furthermore, Sony is expected to begin shipping their highly anticipated 11" AMOLED TV display in Q4'07. The top five OLED manufacturers shown in Table 1 accounted for a combined market share of 85.4%. For the first time in several quarters, there were two new entrants in the PMOLED market, Visionox and Truly, which are both located in China. Next quarter, MED is expected to begin production of microdisplays and will be the first OLED competitor for eMagin. Sub-display volume is very strong in Japan and is the major cause of the growth in the category. Main display growth is primarily due to the strength of Samsung SDI, which has main display shipments to Kyocera, Nokia and other Japanese mobile phone makers. The DisplaySearch Quarterly OLED Shipment and Forecast Report includes shipments, revenues and ASPs by application, material type, driver technology and supplier. It also shows capacity plans by supplier and has a comprehensive supply/demand forecast. This report is delivered in PowerPoint and includes Excel pivot tables. For information on the report, contact Arie Braun at (512) 687-1505 or arie@displaysearch.com.

Read More: