China Shakes Up The U.S. Consumer Electronics Industry

September 11, 2007

Research and Markets has announced the addition of Euromonitor International's new report: Consumer Electronics in USA to their offering. Our Consumer Electronics in the United States report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change. Product coverage: Televisions and projectors, VCRs and DVD players, TV and VCR/DVD combinations, home audio and cinema, computers, cameras, camcorders, portable media players, mobile phones, portable computers, in-care media players, in-car speakers, navigation systems. Why buy this report? - Get a detailed picture of the consumer electronics industry - Pinpoint growth sectors and trends and identify factors driving change - Understand the competitive environment and the market's major players - Use five-year forecasts to assess how the market is predicted to develop Extract from Executive Summary: A good year for consumer electronics Despite increasing oil prices, US spending on consumer electronics showed robust growth in 2005, both in value and volume terms. Rising home prices helped to convince American consumers that they were flush with cash, which in turn sparked strong demand for the latest consumer electronic products, such as digital televisions and portable multimedia players. Record new housing starts in 2005 also gave consumers a reason to adorn their new homes with flat-screen televisions and high-end audio systems. At the same time, prices for consumer electronics kept on falling as established brands battled it out with each other and with the influx of Korean, Taiwanese and Chinese brands entering the US market. From analogue to digital Another nail in the coffin for analogue technology occurred in 2005, as the US government passed a bill that will see the cut-off of analogue broadcasting in February 2009. This direct government intervention is already proving to be a boon for digital television sales, making it one of the fastest growing subsectors in 2005.

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