Insight Media Releases Report On Field Sequential Color LCDs

September 11, 2007

All direct-view LCDs today use an array of red, green and blue color filters over a matrix of subpixels. Three subpixels are needed to create one color pixel. But if field sequential color LCDs can be developed, the color filters would no longer be needed, nor the matrix of subpixels. Such displays will allow developers to offer more pixels and higher brightness for the same-sized display, or greatly reduce power consumption if they maintain current brightness. And, these options will come at a lower cost. All this sounds fantastic, so why isn't everyone rushing to offer such displays? To find out, Insight Media decided to investigate the issue with the result compiled is a newly released report called, "Field Sequential Color LCD-TVs and Monitors." The report finds considerable interest in the technology and activity that is moving toward commercial solutions. Prototypes have been demonstrated, but challenges remain with full commercialization. The report details the approaches that are being investigated, the status, challenges and prospects for development of materials, electronics, and full TV and monitor LCDs to serve various application segments. Finally, a forecast and roadmap for commercialization has been developed. The 49-page report includes 19 figures and 7 tables and is available now for $999 as a pdf file under a company site license. The report is a valuable tool in helping technologists, product planners, engineers, sales and marketing personnel and senior executives understand the issues, timing and prospects for field sequential color LCDs. "If field sequential color LCDs can be commercialized, they have the potential to create portable products that will have much better battery life as the display power consumption will be greatly reduced," notes Insight Media President, Chris Chinnock. " And, they will eliminate the CCFL in favor of LEDs, so they will be more environmentally friendly too. Include the ability to offer lower cost displays and you have several powerful motivators to spur development."

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