In The Online Movie Market Transactional Business Models Will Dominate, With Download-To-Own Services Generating The Majority Of Revenues In 2011

September 17, 2007

Research and Markets announces the addition of Screen Digest's new report Online Movie Strategies to their offering. The online movie market is a welcome area of growth for the Hollywood Studios. This report analyses the current state of the online market in Western Europe and the USA and provides five year forecasts of transactions, consumer spending and Studio revenues on a country-by-country basis. The report examines the effect that the emerging online movie sector will have on physical media sales, including the impact of digital on traditional release windows. Online business models, pricing and Studio margins are also reviewed. Individual chapters are dedicated to each of the major Hollywood Studios, providing in-depth coverage of their digital strategies and the opportunities and challenges they each face. Key findings: -The online movie market will be worth over $1bn in 2011 in the US and Western Europe combined -Transactional business models will dominate, with download-to-own services generating the majority of revenues in 2011 -As with digital music, online movie services need to be closely integrated with a device to be successful -A key obstacle to overcome is the delivery of online movie content to the television -As service providers seek to attract Studio content to their platforms, Studio margins have risen -Each Studio is adopting a unique digital strategy by supporting different platforms and release windows, resulting in a fragmented market In the report: -Forecasts of online movie transactions, consumer spending and trade revenues to 2011 -Analysis of the effect of digital movies on physical media markets -Broadband connectivity rates in Western Europe and the USA -Review of release windowing and online business models -Movie pricing and Studio margins -Market sizes for TV-connected broadband capable devices and portable video players -Device strategies as a basis for a successful online service -Background of the Hollywood Studio corporate structure -Analysis of each of the major Studios and their online strategies, including business models, viable digital library sizes and the platforms and devices supported by each Studio Content Outline: Summary Market Forecasts Methodology and assumptions The changing landscape of home entertainment Physical Market Trends DVD: a future of decline The impact of HD The Growth of Broadband: a new distribution channel Movie downloads: how big and how long? The evolving value chain: windows and business models Collapsing the windows Pricing and margins Average consumer price DTO DVD table Deals and Catalogue availability Services and platforms Primary Screen vs. Secondary Screen Getting movies to the TV Streaming platforms: making advertising work? The issue of DRM The Hollywood Studios explained TABLES AND CHARTS Summary Market Forecasts Methodology and assumptions The changing landscape of home entertainment Physical Market Trends DVD: a future of decline The impact of HD The Growth of Broadband: a new distribution channel Movie downloads: how big and how long? The evolving value chain: windows and business models Collapsing the windows Pricing and margins Average consumer price DTO DVD table Deals and Catalogue availability Services and platforms Primary Screen vs. Secondary Screen Getting movies to the TV Streaming platforms: making advertising work? The issue of DRM Companies Mentioned: - Lionsgate - MGM - Paramount Pictures - Sony Pictures Entertainment (SPE) - The Walt Disney Studios - Twentieth Century Fox - Universal Pictures - Warner Bros

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http://www.researchandmarkets.com/reports/c68588