Major Hollywood Studios And Consumer Electronics Manufacturers Extend Blu-ray™ Consumer Promotion Through The Holidays

October 3, 2007

Six major Hollywood studios and six leading consumer electronics manufacturers are extending the highly successful 5 FREE BLU-RAY MOVIES promotion through the busy holiday season, when consumer purchase interest in high definition is expected to be at a record high. Consumers who purchase any qualifying Blu-ray player, including PLAYSTATION®3, between October 1, 2007 and January 31, 2008, will be able to choose five free Blu-ray movies from among 18 titles offered by the six participating studios. The program is intended to encourage consumers to join the millions of high-definition households who are now experiencing Blu-ray Disc. This exciting promotion will be supported with a significant ad spend – more than double that of the summer wave – including major online, gaming, men’s lifestyle, entertainment and business outlets. Studios include Walt Disney Studios Home Entertainment, Lionsgate, MGM Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Home Video. Hardware manufacturers include Panasonic, Philips, Pioneer, Samsung, Sony Electronics and Sony Computer Entertainment. The 18 titles offered are: Pirates of the Caribbean: Curse of the Black Pearl, Wild Hogs, American Psycho, Chain Reaction, The Devil’s Rejects, Flight of the Phoenix, Full Metal Jacket, Hart’s War, The Last Waltz, Omen 666, The Patriot, The Prestige, Species, Stir of Echoes, Superman: The Movie, SWAT, Swordfish and Ultraviolet. These Blu-ray Discs will be available via mail-in redemption.

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