Marcus Theatres® Introduces Dolby® 3D Digital Cinema

Circuit begins digital technology installation in Madison, Wisconsin

October 15, 2007

Marcus Theatres Corporation, a division of The Marcus Corporation (NYSE:MCS), today announced that it will introduce the latest Dolby 3D Digital Cinema technology at select theatres in its circuit. The first installation is at the Point Cinema in Madison, Wis., with the first digital 3D movie showing scheduled for October 19. “Introducing digital cinema and digital 3D technology in our circuit is an important part of our growth strategy,” said Bruce J. Olson, president of Marcus Theatres®. “Digital 3D is at the forefront of today’s cinema technology and is light years ahead of traditional 3D 35mm film processes. Our moviegoers will be among the first in the country to experience the vibrant quality and lifelike clarity of 3D images using Dolby 3D Digital Cinema. It pulls viewers right into the action and is unlike anything the movie industry has experienced before.” “Digital 3D uses a digital cinema projector to rapidly switch images and color schemes between the right and left eyes, which creates incredibly realistic 3D images with no glare or ghosting issues,” said Mark Collins, director of projection technologies for Marcus Theatres. “Digital 3D is not limited by how fast film can travel through a projector, so the images are much brighter and are very comfortable to watch.” Digital 3D relies on the same basic concept as traditional 3D processes – to give the audience the illusion of depth, but in a far more dramatic and effective way. Dolby 3D Digital Cinema takes the technology another step further. The system uses a color-filtering technology that eliminates eye fatigue and alternates color frequency through a spinning wheel positioned between the lamp and digital projector, which rotates six times per movie frame. The left and right eye view slightly different versions of red, green and blue color schemes to create additional depth of view. Moviegoers wear enhanced 3D glasses, custom designed to support the new technology. Marcus Theatres is introducing the new digital cinema technology with a special showing of Tim Burton’s The Nightmare Before Christmas. Originally introduced in 1993, the animated musical film has been digitally reformatted to support the most up-to-date digital systems. Additional films, including the much-anticipated holiday-season drama, Beowulf, will also be shown in Dolby Digital 3D Cinema.

Read More: