QVC To Be Part Of High-Definition Line-Up

November 13, 2007

QVC, Inc. announced that it will be launching a high-definition (HD) simulcast of its domestic broadcast in the first quarter of 2008. HD technology gives QVC the ability to deliver a crisper, more colorful and detailed picture to its shoppers and viewers. "HD is the next logical step in bringing our viewers enhanced programming," said QVC Senior Vice President of Broadcasting and TV Sales Angie Simmons. "The simulcast will provide stunning clarity, enabling us to bring our products to life." According to QVC's Senior Vice President of Affiliate Sales and Marketing Al Ulozas, "Our almost $200 million a year commission stream is very important to our distributors, and we anticipate that the carriage of QVCHD will only complement that performance." QVC has been updating its "storefront" with fresh sets and new graphics as part of its multi-tiered brand campaign, launched last month. The brand launch - QVC's first-ever national campaign in its 21-year history - is one of several initiatives the company is undertaking to continue the evolution from a TV shopping channel into one of the world's leading multimedia retailers.

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