Black Friday 2007 Results And Retailer Promotion Summary Presented In DisplaySearch Upcoming Webinar

November 29, 2007

Last week, consumers took advantage of the highly anticipated Black Friday retailer promotions and sales, which can often set the tone for the holiday season. How did this year’s sales and promotions compare to 2006? What were the hottest sale items this year? Which retail outlets were the most popular? These are all questions that the industry wants the answers to. DisplaySearch, the worldwide leader in display market research and consulting, will provide the answers to these questions at its Black Friday Results and 2008 Outlook Webinar. Co-presented with The NPD Group, the Black Friday Webinar will be held on Friday, December 7, 2007 at 1-3 pm EST. This year’s webinar will feature a “Black Friday Overview” presented by Stephen Baker, Vice President of Industry Analysis at the NPD Group, as well as a “Summary of Black Friday Retailer Promotions” by Sam Bhavnani, Director of Research, Computing, Storage and Consumer Technology at Current Analysis West, in addition to other key Black Friday results and 2008 outlook presented by other DisplaySearch market research analysts. Black Friday Overview Session, Stephen Baker, NPD During this session, NPD will use its weekly POS data to identify and analyze the market pricing, category growth and winners and losers, that drove sales results during Black Friday 2007. Black Friday is the kick-off to the crucial holiday season for electronics, and no year is more crucial than this one, as economic turbulence collides with pricing and demand uncertainty. Over the past few years, electronics have been one of the primary growth markets in US retail. Black Friday has been successfully used over the past few years to introduce consumers to hot new electronics categories like notebook computers, DVD players and GPS navigation systems. The success of Black Friday sales are often a good harbinger of opportunities to come. “The economic uncertainty in the US will play a critical role in this year’s Black Friday results, but the continued strength of consumer electronics-centric product categories, compelling prices and aggressive competition might help to ease any significant slowdown in sales,” said Stephen Baker, Vice President of Industry Analysis at the NPD Group. Black Friday Retailer Promotion Summary Session, Sam Bhavnani, Current Analysis West One of the most exciting activities around Black Friday is perusing the ads from the major retailers on Thanksgiving morning. Leaks to various websites have taken just a wee bit of the fun out of that activity but the promotions surrounding Black Friday still remain widely anticipated. Utilizing Current Analysis West’s causal data, NPD will take a look at the promotional activity from this year and compare it with years past to help shed some light on how aggressively the retailers responded in 2007. Channel checks on Black Friday indicate consumers were clamoring for Wal Mart’s Polaroid doorbusters in addition to the massive discounts available at Best Buy and Target. “Early leaks of doorbuster pricing helped ensure lots of camping out for deals this Black Friday,” said Sam Bhavnani, Director of Research, Computing, Storage and Consumer Technology at Current Analysis West. “The hot items are clearly flat panel TVs, notebook PCs, and portable GPS units, but more specific results will be presented during my presentation.” Find out what happened by attending the 2007 Black Friday Results and 2008 Outlook Webinar on December 7, featuring detailed analysis of the week's performance by analysts from DisplaySearch and NPD. Both CE and PC industries will be covered, reviewing what happened the week of Black Friday and the potential impact on Q4'07 and Q1'08 sales and beyond.

Read More:
http://www.displaysearch.com