BenQ Chooses 3LCD Technology For Product Line-Up

November 29, 2007

3LCD Technology announced today that BenQ, a leadinglifestyle device provider, has joined the growing list of manufacturers whoutilize 3LCD projection technology to offer their customers the highestquality home theater projector solutions. BenQ ranked third in worldwideprojector shipments in 2006, according to DTC, a leading market researchcompany. "We are excited that BenQ has joined the growing number of manufacturersthat are utilizing 3LCD technology for its projectors," said Tim Anderson,senior marketing manager, 3LCD Technology. "BenQ has been a leader in theprojection market, and by adding 3LCD to their line up, they are joining alist of companies who are dedicated to delivering the best projection productson the market." BenQ recently made the decision to expand its offering to include 3LCDTechnology in their home theater projector line-up with its W500 720pprojector. 3LCD Technology is the leader in sales for both 720p and 1080phigh-definition (HD) home theater projectors, according to Pacific MediaAssociates (PMA). The BenQ W500 offers 5000:1 contrast ratio, and features an iris-like lensdesign that mimics the human eye by automatically adjusting the aperture afteranalyzing the incoming video signal. 3LCD Technology utilizes a 3-chip designfor all projectors to deliver brilliant, full-time color. The BenQ W500 is now available in select countries in Asia, Middle East,Europe and the U.S. Key Features of W500: Superb HD Performance The W500 not only converts SD content such as analog TV broadcasts toHD-quality video, but it analyzes an amazing 1,024 pixels in the source foreach pixel in the final HD version for native HD-like picture quality. Precise Color Reproduction The W500 achieves greater color accuracy by handling each color signal inthe video input individually, applying its brightness value directly inrendering the video. In contrast, regular projectors use a sampling process,which inevitably results in a loss of information about specific color signalsand color distortion in the final projection image. Easy Installation and Ease of Use With the equipped joystick the W500 effortlessly positions the video byshifting the lens with the joystick controller. Furthermore, the W500 comesequipped with powerful preset modes, including Cinema Mode for feature films,and High Brightness Mode for brightly lit environments. Core benefits of 3LCD Technology: 3-chip design for richer, more vibrant color 3LCD solutions consistently show leading-edge bright color. This is aresult of the advanced 3-chip design, which delivers continuous, full-timecolor for the most amazing video and more powerful presentations. Forapplications where image quality is important, from movie theaters toclassrooms, 3-chip designs have been used more than any other form ofprojector technology. Astounding, unsurpassed brightness The 3LCD system has high optical efficiency, due to the lack of movingparts in the light engine. Higher efficiency leads to brighter video andimages for a greater impact. Incredible detail 3LCD technology can deliver unsurpassed detail due to its ability totransmit continuous, variably controlled levels of light at the pixel level.The result is finer detail in text, images and video. Road-tested reliability 3LCD has an 18-year record of road-tested reliability. The optical systemruns at relatively low operating temperatures and utilizes a solid statedesign that has no moving wheels, hinges or mirrors. For more information about BenQ W500, please visit BenQ.com.

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