Pacific Media Shows Rear Projection HDTV Sales Up In October

1080p and DLP continue to dominate [The following is a release from Pacific Media Associates]

December 14, 2007

Pacific Media Associates reports that unit sales for rear projection HDTVs in North America increased 27% in October over September’s figures. Their October 2007 RPTV Sell-Through Tracking Service also shows that this is the highest unit sales since May 2007, but still represents less than half the sales in January 2007. “90% of unit market share and 95% of the revenues were for 1080p models in October,” according to Rosemary Abowd, Vice President with Pacific Media. “Texas Instruments continued to dominate as well; four out of five rear projection models sold in October had DLP imaging chips.” The 60” to 69” segment had the largest share of unit sales with 37%. “In spite of a significant price advantage, the 50” to 59” segment has been losing ground steadily to LCD and plasma flat panel models,” according to Abowd. “The average street price for the rear projection models are about $1,500, which is $1,000 less than the 50” to 55” flat panel average street price, yet the flat panels outsell rear projection nearly three to one.” Mitsubishi led the pack in October gaining 9 unit share points for a total of 38%, and sales of larger models earned the company a 46% revenue share. The best selling model for October was the Samsung HLT6187S, with a 10% unit market share at an average street price of $1,960.

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