Audio Design Associates Introduces Radical New Industrial Design As Part Of Company’s ADA30 Initiative, Now In Its 4th Phase With: “Embracing The Beauty Beyond Performance”

[The following is a release from Audio Design Associates]

December 20, 2007

Audio Design Associates (ADA), the recognized brand of excellence in high-end custom installed electronics and a founding member of the CEDIA organization, is unveiling a hot new look to its products at the Consumer Electronics Show in Las Vegas from January 7 – 10. ADA’s exhibit will be located in The Venetian, in High Performance Audio Room #30-121. The company’s products can also be seen at Waterfall Audio’s booth, located on the Venetian’s 2nd floor in Bassano 2704. In celebration of its 30th anniversary, the company’s achievements and its heritage of proudly manufacturing in the United States of America, the company implemented ADA30, a statement of sound quality, durability, environment, technology and value. ADA30 is a four-point strategy, the first of which was the introduction of dramatic new systems and touch screens earlier this year. ”The second point was the re-branding of the company’s image, including new tools such as ada.net as well as new product guides and brochures that make getting ADA as easy as ABC,” says ADA VP and COO Richard Stoerger. The third remarkable aspect of ADA30 is the company’s “reasonable” 30-year warranty designed to last the life of the mortgage. The fourth and final aspect of ADA30 is the firm’s new facial sculpturing to be unveiled in Vegas. “In conceiving our strategies for ADA’s thirtieth anniversary, it became obvious that the last factor open for exploration is beyond that of appropriate assortment, awesome sound and superior build-quality. From SWAN’s CEDIA Product of the Year win, along with the buzz created by our ahead of schedule delivery of the dual-tuner Suite 8200 multi-room receiver and our Suite 8x8’s and Suite 16’s continuing reign as the best multi-room components that money can buy, we felt that the time is right to embrace the beauty beyond performance,” said Stoerger, speaking of conversations with Albert Langella, ADA’s Co-Founder, President, CEO and Chief Design Engineer. “We didn’t want to just think outside of the box, we wanted to shatter the concept of the box completely.” The ADA30 design is truly something to behold. Utilizing ½-inch glass as a medium for light and control, ADA components take on a bold new look. With a simple touch of a button, the user can select from a wide range of colors that light the frame of the glass plate, making the product as beautiful to look at, as it is to listen to. Says Langella, “We are showing this new design for the first time at CES on our PTM-8150 Multi-Channel Power Amplifier, PF-2502 Two-Channel Ultra-Hi-Current Power Amplifier as well as a completely redesigned Cinema Renaissance Mach III tube-based surround sound controller that has an MSRP of $100,000.” Langella continues, “I believe anyone interested in either home theater or multi-room electronics will appreciate the time and dedication spent on this project. While our industry insanely spirals in a direction of cheapening build quality, during our 30th anniversary, I wanted to remind everyone that ADA is moving in the opposite direction on all fronts. This should make things loud and clear. Or should I say, crystal clear!” ADA is exhibiting in The Venetian, in High Performance Audio Room #30-121. ADA30 components will be demonstrated along with French manufacturer Waterfall Audio's glass loudspeakers, also making their U.S. debut at the 2008 ICES.

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