Panasonic Incorporates THX® Certification In Its 2008 PZ800 Viera® HD Plasma Television Series

Panasonic to Launch “THX Certified Display” Plasma HDTVs in Spring [The following is a release from THX]

January 7, 2008

Panasonic Consumer Electronics Company unveiled its first THX Certified* Display series of 1080p full HD VIERA Plasma televisions today at the Consumer Electronics Show. The PZ800 series, consisting of the 42-inch class TH-42PZ800, the 46-inch class TH-46PZ800, the 50-inch class TH-50PZ800 and the 58-inch class TH-58PZ800, meets the THX Certified Display specifications, signifying the highest standards of performance and quality. The PZ800 series will be available in the Spring of 2008. Leveraging its expertise in the cinema, post-production and consumer electronics markets, THX ensures that certified televisions will perform to rigorous standards outlined by the THX Certified Display program. THX certification ensures that high definition (HD) and standard definition content are presented with the correct color, luminance levels and video processing capabilities, regardless of the display technology. In addition, each THX Certified display will feature a proprietary video setting, THX Movie Mode, to recreate the cinema experience of movies on DVD, Blu-ray, HD-DVD and broadcast television in the home. THX Movie mode sets the display’s gamma, luminance, color temperature and other settings to match the levels found in the professional post-production studio where movies are produced. “The THX Certified Display program provides manufacturers a means to differentiate products from competitive offerings and Panasonic is extremely proud that the quality of our Plasma HDTVs meets the rigorous standards necessary for THX Certification and that Panasonic is among the first major consumer electronics companies to achieve certification in the Plasma TV category,” said Dennis Eppel, Vice President, Panasonic Display Products Company. “THX is the gold standard in audio and video and it’s very satisfying to have our televisions’ quality certified by THX. Panasonic and THX share a dedication to creating and providing superior performance, resulting in superior entertainment.” THX works closely with display manufacturers from early design concepts to product rollout. Displays are sent to THX laboratories from the prototype stage, where they run through a series of THX performance tests, including front-of-screen testing and video signal processing analysis. These tests ensure that each display can present all HD and standard definition content to the maximum resolution with correct color and luminance levels.

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