THX And Portrait Displays Partner To Simplify HDTV Setup And Operation

Combined Technology Solution Makes It Easier For Consumers To Maximize The Use Of Their HDTVs [The following is a release from Portrait Displays and THX]

January 9, 2008

THX Ltd., and Portrait Displays, Inc., have partnered to bring simplicity to HDTV setup and operation. The two companies announced today that they will jointly market their new display technologies, THX® Media Director™ and Portrait Displays’ TV Tune™, to the content creation and consumer electronics communities. The THX-Portrait Displays collaboration will allow digital media on DVDs, downloads, and broadcast channels to communicate directly with HDTVs, enabling these devices to select the appropriate settings and deliver an optimal playback experience. Portrait Displays’ TV Tune, patent-pending technology, will play a significant role in the THX Media Director ecosystem, which spans the digital production chain — from the studio to the living room. THX Media Director turns movies, music, or video games into “smart content” that can communicate information about AV content directly to home entertainment products. Portrait Displays’ TV Tune decodes this information, enabling the HD display to automatically adjust color temperature, brightness, sharpness, aspect ratio, and other settings. “THX Media Director allows filmmakers and other artists, who spend hours perfecting their content in the studio, to communicate exactly how it should look and sound when presented in the home,” said Rick Dean, Vice President of Technology Development at THX. “Partnering with Portrait Displays provides a means to communicate Media Director metadata directly to the HDTV, enabling the display to dynamically adjust key video settings specific to the content being played.” Many consumers avoid adjusting their HDTV’s configuration out of fear of making a mistake. By simplifying operation and set-up, THX Media Director and Portrait Displays’ TV Tune encourage consumers not to fear the remote control. This simplified operation provides them the confidence to maximize the use of their HD components. In addition, THX and Portrait Displays are providing assurance to the creative community that their movies and video games can be accurately presented on HDTVs in the home. “High Definition TV technology has improved tremendously in recent years. However, with THX Media Director and Portrait Displays’ TV Tune combined solution, we are creating a breakthrough in automatic accurate image viewing and customer satisfaction that provides a greatly enhanced HD experience,” said Martin Fishman, Executive Vice President of Portrait Displays.

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