''Next Generation DVD Players: Will History Repeat?'' Provides Detail On Consumer Preferences And Industry Support For The Competing DVD Formats

January 10, 2008

Research and Markets (http://www.researchandmarkets.com/reports/c79107) has announced the addition of "Next Generation DVD Players: Will History Repeat?" to their offering. Next Generation DVD Players: Will History Repeat? provides detail on consumer preferences and industry support for the competing DVD formats, with analysis on market strategies and adoption and a prediction of the outcome in this standards battle. "Purchasing or renting DVDs will continue to be a dominant way for consumers to view content," stated Chris Roden, Research Analyst at Parks Associates. "What has yet to be determined is which format will become the standard, HD DVD or Blu-ray? However, we are starting to see the pendulum swing slowly in one direction," said Roden. "Recent retail developments, support from major Hollywood studios, and inclusion of the format in the PlayStation 3 puts the Blu-ray format in the lead." Contents: The Bottom Line 1.0 Notes on Methodology 2.0 Evolution of Video Formats 3.0 Technology Comparison 4.0 Stakeholder Perspectives 5.0 Forecasts Resource Book Section I: High Definition Product Ownership, High Definition Televisions, High Definition Video Services Section II: Next Generation High Definition DVD Players and Content High Definition DVD Players, High Definition DVD Computer Drives Game Consoles, High Definition Content Section III: Consumer Adoption Views, Movie Viewing Habits, Familiarity with High Definition Formats, Factors in Purchasing High Definition DVD Players Section IV: Consumer Purchase Intentions Game Consoles, High Definition DVD Players Section VI: Company Profiles Dell HP Intel LG Electronics Matsushita Electric (Panasonic) Microsoft Philips Pioneer Samsung Sony Toshiba The Walt Disney Company Viacom 20th Century Fox Universal Pictures Warner Brothers

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