IC Mounts, By Chief, Updates Products And Packaging For A Whole New Look

New titanium color, plus enhanced packaging, to improve the consumer experience [The following is a release from Chief Manufacturing

January 30, 2008

iC, by Chief, is excited to announce enhancements to its line of flat panel and projector mounting solutions. Retailers and consumers will benefit from a new versatile titanium color for all mounts, a new package design, two new mount accessories and added sales support! New Titanium Color iC will offer all mounts in one convenient color, titanium, to coordinate with black or silver TVs! Reducing the number of needed SKUs for retailers, the new titanium mounts have a high quality, premium finish. Enhanced Packaging! The new iC packaging greatly improves the customer experience by highlighting key selling features, package contents and required tools for installation. The new graphic-intensive packaging includes real-world application photos and is multilingual. Two iC package designs serve retailers worldwide (one 3-language box including English, French and Spanish and a second 15-language package). New Mounting Accessories To safely support a range of media devices, iC now offers a new Component Shelf Accessory (iCFPAC2). For a complete solution, the shelf can be integrated with the new Cable Channel Accessory (iCFPAC3), which conceals cables for a finished look. The cable channel can be cut to the desired length and painted to match the room décor. Sales Support An enhanced iC website (www.icmounts.com) was launched at CES 2008, along with iC Knowledge College, an interactive online training tool. iC Knowledge College works to educate retail staff on mount options and features, helping them to select the perfect solution for the customer. Additionally, retailers will benefit from an array of iC merchandising solutions to best fit their store needs. Shipping March 2008

Read More:
http://www.icmounts.com