Ensequence And Sony Pictures Home Entertainment Announce Strategic Partnership For Blu-ray Disc™ Authoring

Sony Pictures Home Entertainment to Integrate the Ensequence on-Q® Create Suite Into ''Blu-print'', Sony’s Blu-ray Disc Authoring System, Enabling Blu-ray Disc Developers to Create and Distribute Dynamic Interactive Experiences to Blu-ray Disc Viewer

February 20, 2008

Ensequence, the interactive television company, and Sony Pictures Home Entertainment (SPHE) today announced a strategic agreement, in which SPHE will license and resell the Ensequence on-Q Create suite for Blu-ray Java (BD-J) to major studios and independent Blu-ray development partners. Blu-ray Disc developers worldwide will use Ensequence on-Q Create for Blu-ray Java to develop advanced interactive features for Blu-ray Disc titles. Java opens up new creative possibilities for Blu-ray Disc authors. However, for traditional DVD authors with varying skill sets, the Java component of BD-J authoring could prove challenging. The on-Q Create suite reduces the learning curve by enabling creative teams to design and develop interactivity for Blu-ray Discs without requiring advanced knowledge of Java and the BD-J specification. The software offers a drag and drop authoring environment, complete Photoshop integration and a Blu-ray Disc wizard that offers built-in Blu-ray Disc functionality out of the box. “The Ensequence on-Q Create suite has drastically reduced the complexity of authoring Java content on Blu-ray Disc titles, enabling content developers to create compelling, rich and dynamic interactive experiences in a WYSIWYG environment – and in drastically reduced timeframes,” said Don Eklund, SPHE’s EVP of Advanced Technology. Ensequence and SPHE have worked together to make substantial integration changes, enabling seamless workflow for Blu-ray authoring as well as the creation of complex user interfaces and animation for Blu-ray Discs. Another challenge for Blu-ray Disc authors is ensuring compatibility across various BD-J implementations and Blu-ray Disc players on the market. The Ensequence on-Q Create suite enables compatibility across various players, and supports current and next generation Blu-ray Disc features including: * Advanced picture-in-picture functionality (e.g. director’s commentaries overlaid on top of the video) * Purchase functionality * Bonus content, notification about sequels and more “We were able to apply our expertise in the television set-top box market and create interactive television experiences for multiple platforms to address the complexity of Blu-ray authoring, which is just being recognized in the packaged media community,” said Dalen Harrison, CEO, Ensequence. “With the on-Q Create suite for Blu-ray Java, our customers and resellers are able to take advantage of the advanced capabilities made available on the most cutting edge consumer devices today.” Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a subsidiary of Sony Corporation of America, (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

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