QC Leader My Eye Media Enters Blu-ray QC Market With Blu-Qual™ Service

[The following is a release from My Eye Media]

February 21, 2008

My Eye Media, the leading digital media quality control (QC) company serving the entertainment industry, today expanded its services portfolio by launching Blu-qual™, a state-of-the-art Blu-ray testing solution designed specifically to analyze the complexities of this emerging home entertainment media. A leader in post-production technical services and a specialist in providing unbiased clinical QC analysis, My Eye Media provide unparalleled expertise in the evaluation of virtually every form of recorded media for the entertainment industry. My Eye Media will leverage its comprehensive technical proficiency, proprietary database technology and unique testing methodologies to set the standard for quality assurance in the Blu-ray market. The company’s business model saves time and money for clients, and is designed to identify impairments, artifacts and technical anomalies much earlier in the production process than traditional optical media testing methodologies have allowed. “With the market’s clear embrace of the Sony Blu-ray disc, Blu-qual™ represents a natural next step for us,” said Michael Kadenacy, founder and CEO, My Eye Media. “This is an opportunity for us to leverage our success and proven track record in DVD QC and to let our clients know they can rely on our expertise, no matter how the technology may evolve. My Eye Media’s QC solutions are widely trusted throughout the industry, and we remain unique in our ability to offer not only optical media analysis but all forms of motion picture and audio quality assurance. “Our cradle-to-grave approach to QC means we are as familiar with the product we are evaluating as our clients themselves,” he said. “This gives them a level of confidence they cannot obtain anywhere else. We’ll continue to bring best-of-breed services to clients as new technologies emerge.” Earlier this week, the long-simmering format war between Sony’s Blu-ray disc and Toshiba’s HD DVD ended, with Toshiba’s withdrawal from the high-def DVD market. That move was triggered by Warner Bros.’s decision to embrace Blu-ray exclusively, followed by similar commitments from other studios and a number of leading retailers, including Wal-Mart.

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