Best Buy To Help Pay Customers' DIRECTV® Bills

Unique offer brings cost savings to new HD set-ups [The following is a release from Best Buy]

March 4, 2008

Ready for HD? Best Buy is ready to help you pay your bills. Beginning March 2, Best Buy will launch a relationship with DIRECTV® where Best Buy will pay $30 monthly on new customers' DIRECTV bills.(1) Designed to encourage customers to experience the best in high definition, Best Buy will actually pay a portion of customers' bills in the form of a credit appearing on each monthly statement. Customers can receive the credit through one of three new offers: -- Twelve months of credits when adding HD Access(2) and buying any HDTV priced at $999 or higher (a $360 value). -- Six months of credits when adding HD Access and buying any HDTV priced under $999 (a $180 value). -- Three months of credits when activating any new DIRECTV service (a $90 value). The offer continues Best Buy's efforts to promote a complete HD experience for customers. Through advertising, promotions, in store and online education efforts, Best Buy has worked to educate people that high definition television is about more than just the television. Connecting to an HD source, using the right cables, adding surround sound and having the home theater professionally installed are all vital elements of HD. "We know that customers buying HD televisions are doing so because they want a certain kind of experience," said Chris Homeister, vice president of merchandising for home entertainment services for Best Buy. "By offering to help pay a customer's DIRECTV bill we're making a dramatic statement about the importance of connecting a television to the right source for HD programming. We want customers to have the same quality picture in their home that they saw in our stores." The promotion runs until June 24, 2008.

Read More: