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March 19, 2008
Best Buy Stands Behind Customers By Awarding More Than $10 Million In Gift Cards To HD-DVD Purchasers

Leading Consumer Electronics Retailer will Send $50 Gift Cards to Customers Who Purchased an HD-DVD Player from Best Buy in the U.S.

[The following is a release from Best Buy]

   

With Blu-ray declaring victory over HD-DVD in the high definition movie format war, Best Buy, the nation's largest consumer electronics retailer, is giving $50 gift cards to customers who purchased an HD-DVD player or HD-DVD attachment from its U.S. stores before February 23, 2008. Customers will get a gift card for each player or HD-DVD attachment that they purchased. Through this program, Best Buy will distribute more than $10 million in gift cards to customers across the country.

"The DVD format war has divided our customers in a way we haven't seen since Betamax took on VHS more than 20 years ago," said Brian J. Dunn, president and chief operating officer for Best Buy. "At Best Buy, we understood and shared our customers' frustrations as they were being asked to choose one format or the other. Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs."

Most Best Buy customers won't have to do anything to receive their gift card. As a demonstration of its commitment to its customers, Best Buy will proactively mail cards to all customers that the company can identify as having purchased an HD-DVD player. Members of the Best Buy Reward Zone program, customers who purchased Performance Service Plans (PSPs) or who made their purchase on BestBuy.com should look for their gift cards in the mail by May 1. Other customers who may not be easily identified can call (888) BEST BUY to receive their gift cards with proof of purchase through a credit card or their Best Buy receipt.

"The beauty of this offer is that it doesn't require our customers to give up their HD-DVD player," said Barry Judge, chief marketing officer for Best Buy. "We know that many people who purchased these players have HD-DVD movies that they would like to continue to watch. We're telling our customers they can keep their players to play these movies as well as their older DVDs and use the $50 to treat themselves to anything else in our stores."

HD-DVD players can actually deliver greatly enhanced video performance with standard DVDs by upconverting the video resolution.

Beginning on March 21, customers who do want to get rid of their HD-DVD players can visit Best Buy's Online Trade-In Center at http://www.bestbuytradein.com. Visitors to the site will receive instant estimates of the value of their HD-DVD players and movies. Those who agree with the estimates can then ship their goods to the Trade-In Center free of charge by downloading a prepaid shipping label and will receive an additional gift card as payment for their trade-in. This service is open to HD-DVD owners regardless of where they bought their player.

For more information visit http://www.bestbuy.com/hddvd.









Reason #48 Why Readers Love Widescreen Review:

In addition to Widescreen Review, I subscribe to several audio/video publications, such as Sound And Vision, Stereophile, Stereophile Guide To Home Theater, Audio Video Interiors, and peruse through the myriad of British audio video publications when I go to Borders, Barnes & Nobles, or Tower Records. I must acknowledge that Widescreen Review is one of the better ones because it is more like a trade publication than a magazine full of advertisements. Moreover, Widescreen Review was one of the first publications to delve into DVI and more importantly, HMDI, which I deem important because it can make a lot of the current products out there obsolete. Put simply, Widescreen Review is The New York Times of audio/video publication. In other words, if you want real news, you read The New York Times. To stay on top of what’s happening in the audio/video industry, you read Widescreen Review. Enough said.

Dick Lew
P.O. Box 2587, Temecula, CA, 92593-2587 Phone: 951 676 4914 • Fax: 951 693 2960
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