BG Rebrands To BG Radia

Innovative Planar Ribbon Loudspeaker Company Encompasses Premium Line in its Brand Name for Enhanced Clarity [The following is a release from BG Radia]

April 10, 2008

BG Corp, the world leader in planar ribbon loudspeaker technology, announced a new name as well as a logo change for their premium brand. To simplify usage for all, the company has formally changed its brand to BG Radia though they recognize that many will still use BG for simplicity. The new BG Radia name will offer consumers and trade alike a clearer way to identify, remember and pronounce the company’s brand name.  BG Radia’s new logo will retain the straightforward, clean look with the letters B and G, separated by an attractive spire and will now have a lower case “radia” underneath. The familiar, warm purple will remain as the brand’s official color. A complete transition from BG to BG Radia covering all the company’s printed materials and electronic media is anticipated to take several months. Commenting on the name change, CEO Warren Kocmond stated, “In our fourteen year history, our company has gone by many names from Bohlender-Graebener to Radia to simply BG. Though many will still refer to us as BG, and that would be perfectly fine, we felt that formally adding our premium line of Radia to the brand name would help tie it all together.” Mr. Kocmond went on to add, “Though our corporate name is now BG Radia Corp., the marketplace is welcome to use BG Radia or continue to simply call us BG. Either way, we remain totally dedicated to offering the world’s finest ribbon-based loudspeaker solutions.”

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