Bringing HD Programming To HDTVs - The Big Opportunity

[The following is a release from Winegard Company]

April 15, 2008

HDTV sales over the last few years have been nothing short of astonishing. According to the Consumer Electronics Association, more than half the homes in the U.S. have an HDTV today, and an estimated additional 25 million are forecast to be sold this year. Yet while a record number of consumers are upgrading to HDTVs, there are still some 34 million homes that are missing out on the beauty of HD programming simply because they are not connected to an HD source. This is no different than buying a Cadillac and not putting in gasoline! The opportunity at hand is delivering HDTV to those 34 million homes. There are many ways to deliver HD content to homes, most of which require monthly programming fees. Unlike other methods of receiving HD programming, a Winegard over-the-air HD antenna provides your customers with the highest quality (uncompressed) HD with NO monthly fees. This means that you can put premium gasoline in your Cadillac without paying premium prices! The simple fact is local networks provide the most-watched television shows. An over-the-air (OTA) antenna can provide your customers with all of the most popular networks ABC, CBS, NBC, Fox, PBS, CW, MyNetworkTV, ION, and many other market specific channels at no monthly cost. They will be able to enjoy all of their favorite programs in HD, such as Good Morning America, American Idol, Dancing with the Stars, CSI, The Bachelor, NASCAR, the World Series, the Super Bowl, and even the Summer Olympics. And with an OTA antenna, during commercials or between innings, viewers can flip over to 24 hour local weather, news and other programming provided through multicasting. Another added benefit is that an OTA antenna provides a back-up in instances where satellite or cable service is temporarily lost. With no monthly fees, it's a one-time purchase and lasts several decades. What does all of this mean to you, the dealer? Bottom line, there is a huge opportunity for you to sell and install Winegard HDTV antennas and increase your profits considerably while providing your customers with premier HD programming. Winegard Company is here to help answer all your questions and show you how you can turn the HD programming craze opportunity into a reality. Winegard Company, based in Burlington, Iowa, is one the oldest TV antenna companies in America. The company prides itself on a long standing reputation for designing and building the best quality antennas and pre-amps in the U.S. Founder John Winegard helped invent the home TV antenna business in the 1950s and is recognized as a Pioneer by the Consumer Electronics Association (CEA). In 2005, the CEA inducted him into its Hall of Fame. Winegard has developed a training program for dealers and installers to help learn the nuts and bolts of selling and installing TV antennas. In addition, the company is hosting dealer meetings and developing an online program to get the word out about this exciting opportunity. All your customers deserve to have the best local and national TV, and enjoy it without any monthly fees. The 2009 Digital Transition is generating a lot of buzz about HDTV, and by not taking advantage of it you will miss out on a huge business opportunity. If you sell TV antennas and want to be listed in the national dealer locator on the Winegard website, just sign up at www.Winegard.com. Join those who are already taking advantage of the OTA Bonanza.

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