NXG Technology, a major designer, manufacturer and marketer of affordable high performance in-wall / in-ceiling speaker systems, volume controls and cables, today announced an exclusive partnership with DBL Distributing to distribute three new lines of high-performance cables, NXG's Basix Series, Pro Sapphire Series and Ruby Series respectfully. The new lines of moderately priced cables are designed specifically with the custom installer in mind by featuring the latest in cable technology and unsurpassed value. NXG considered the voice of the custom installer when they designed the new Basix series of high performance interconnects. The black coating, innovative quality and smaller dimension jacket squarely address the demands of custom installers and consumers alike. The entire Basix line features raised color-coded NXG logo connector grips and high quality gold-plated connectors. Designed for the ultimate audio/video performance, the NXG Basix series of HDMI, video and audio cables offers superior sound and visual quality at a price point designed to provide greater profits for the custom install professional. The NXG Pro Sapphire series of cables received a much deserved new look for 2008. Intended for custom installers and consumers alike, the new sapphire series features metallic purple jackets in a slim, easy to pull 5mm outer diameter PVC shell. Showcasing ultra high bandwidth, pure digital and HDCP compliant audio and video signal delivery, the pro sapphire series HDMI cables include 1080p capability up to 20m, triple-shielding with UL approved CL3 rated performance on cables 10 meters or longer. Designed to enhance the cinema experience, the sapphire series audio connectors offer 24k gold-plated connector ends for increased connectivity, split center pins for solid connections and color coding for easy cable management. With new retail packaging, independent retailers can benefit from this exceptional value as well. The new Ruby series of cables integrates the highest in technology and innovation. Boasting hand-tooled metal connector housings, rich ruby-red pearlized PVC jacketing and 24k connectors on RCA type cables, these cables ensure uncompromising sound and picture quality. The HDMI ruby series cables create the ultimate home theater experience with 1080p certification and after full 20 meters triple shielding with UL approved CL3 rating on cables 10 meters and longer. At the affordable price point, these cables bring high-end performance and value to the end user while maintaining a tremendous profit potential to the custom installer. NXG Technology's entire line of Basix series, Sapphire series and Ruby series cables are available in the United States through an exclusive distribution agreement with DBL Distributing LLC. To order NXG products, call a dedicated DBL sales consultant at 800.733.6766 or order online at www.dbldistributing.com. "We are privileged to be the exclusive distributor of NXG products," states Tim Coakley, DBL's senior vice president of merchandising. "No other cables brand can offer the independent retailer and custom installer the high-end performance at a price point that benefits all parties."