Panasonic A Driving Force Behind Emmy Award Winning High-Definition Technology

Joint Video Team Standards Committee To Be Honored With Primetime Emmy Engineering Award for the Development of the High Profile for H.264 / MPEG-4 AVC [The following is a release from Panasonic]

August 13, 2008

Panasonic, a leader in High Definition and Blu-ray technologies, announced today that the Joint Video Team Standards Committee (JVT), of which it is a member, will be honored with an Academy of Television Arts & Sciences 2008 Primetime Emmy Engineering Award for its work in the development of the High Profile for H.264 / MPEG-4 AVC. The High Profile enables High Definition images in the H.264 video coding system used today to deliver HD video over satellite and cable TV as well as Blu-ray Disc. Recipients will receive their awards during the Engineering Awards ceremony on Saturday, August 23 at the Renaissance Hotel in Los Angeles. The Emmy Engineering Award goes to an individual, company, or organization for developments in engineering that are either so extensive an improvement on existing methods, or so innovative in nature, that they materially affect the transmission, recording or reception of television. “Panasonic applauds the Joint Video Team Standards Committee for its dedication to the development of technologies that are driving High Definition products and content into the mainstream consumer entertainment marketplace,” said Eisuke Tsuyuzaki, Managing Director, Panasonic Hollywood Labs. “As a proud member of the JVT, Panasonic is helping to lead the charge into the High Definition era with Blu-ray Disc products and technologies like the High Profile and H.264 video coding which enables consumers to access and enjoy HD content. For the JVT to receive this high honor from the Academy of Arts & Sciences reaffirms the value of its efforts and its leadership in High Definition technology.” The High Profile and H.264 technologies can be found in a variety of Panasonic’s High Definition products including its flagship line of VIERA PZ850 IP-enabled Plasma HDTVs and the BD50 Blu-ray Disc Player which features BD Live technology.

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