Home Entertainment Source Partners With Sunfire

Industry Leaders Create Valuable Alliance for Sunfire Dealers and HES Members [The following is a release from Sunfire and Home Entertainment Source]

August 19, 2008

Sunfire and Home Entertainment Source (HES) the A/V specialty division of Brand Source, are proud to announce the addition of a Sunfire factory direct program for members of its buying group. Sunfire, a specialist in the design, manufacture and marketing of luxury home theater products for the custom retail and installation specialist and retail markets, is planning to launch the factory direct program on September 1, 2008. Group members will be subject to approval and authorization by Sunfire. "We are very excited to announce a partnership with a brand that's so well respected by our members. The performance of their products along with Sunfire's market strategy offer a great solution for our group" stated Jim Ristow, Executive Vice President of HES. Mark Weisenberg (PHOTO), General Manager of Sunfire, stated, "Throughout our 14 year history, Sunfire's unconventional approach has resulted in products that have positively impacted the audio industry as a whole. Beyond the products though introducing them through qualified, professional dealers has always been pivotal to the growth of Sunfire. The partnership between HES and Sunfire is a natural fit combining Sunfire's relevant home theater products with the expertise of the finest specialty dealers in the U.S."

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