NAD Showcases Unique Modular Design Construction In AV Components By Announcing MDC Upgrade Program

Flexible, Upgradeable, Open-Architecture Design Extends Product Life, Benefiting Consumers and Dealers [The following is a release from NAD Electronics]

September 15, 2008

NAD Electronics, the highly regarded manufacturer of high-performance audio/video components, showcases its Modular Design Construction (MDC) in an enhanced series of audio/video components, at CEDIA EXPO '08, beginning here today. Modular Design Construction is an innovative mechanical design architecture developed exclusively by NAD that accelerates its development to market of "advanced technology" feature content, for their high-value AV products that greatly improve performance, functionality and simplicity. At the same time, MDC simplifies product servicing, with its upgradeable architecture and protects against premature obsolescence. A program for Dealers and Installers to upgrade many existing NAD models and to offer Customized Configurations to new customers is being formalized here at the CEDIA Expo 2008. The rapid advance of home entertainment technologies has left many consumers wondering whether or when they should risk investing in premium audio/video systems. Too often, consumers purchase a state-of-the-art A/V product only to realize that their entertainment investment has become obsolete. The pressure, on the industry as well as consumers, to keep up with new digital formats has resulted in shorter life cycles for products that are rushed to market. NAD's Modular Design Construction exclusively addresses these issues. "MDC's advantages are clear, for both consumers and our dealers," said NAD Director of Product Development Greg Stidsen. "Consumers have the comfort of knowing their investments will not become prematurely obsolete, and dealers know they can promote MDC as an important design benefit with real value." NAD introduced MDC in a series of audio/video receivers and a tuner-preamp-processor launched earlier this year. These models were notable in part for their ability to be updated for both audio and video functionality as new technologies are delivered to market. In the past, consumers would have no other alternative but to purchase an entirely new AVR to acquire the latest feature innovations. Now with MDC, an NAD consumer can have their dealer add the latest A/V technology for a fraction of the cost of replacing the entire component. MDC is also an environmentally responsible approach, as it extends the service life of the A/V component. This cornerstone design features five easily removable A/V modules. These modules maintain all input and output connectivity and include the functional circuitry for Digital Video, Digital Audio, HD Analog Video, SD Analog Video, Analog Audio Inputs and Outputs. NAD's exceptional range of MDC-equipped products with the premier of the MDC Upgrade Module Program will be featured at Booth 900, Colorado Convention Center, during CEDIA.

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