Imation's "TDK Life On Record" Offers First 6x Blu-ray Discs To The U.S. Market

Brand Also Introduces New Blu-ray Disc Cleaning and Storage Accessories to Preserve, Clean and Store Precious Data and High-Definition Memories [The following is a release from Imation]

September 19, 2008

Imation Corp., exclusive licensee of the “TDK Life on Record” recording media brand, today announced the first 6x Blu-ray™ recordable (BD-R) and Blu-ray recordable double layer (BD-R DL) media for the U.S. retail market. Imation is also launching a full line of TDK Life on Record Blu-ray disc cleaning and storage accessories to protect and maintain high-definition content on this new media format. “As more consumers create new digital memories in high definition, those memories will be relived on Blu-ray media,” said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. “The TDK Life on Record brand continues to be a sought-after Blu-ray pioneer both as the first-to-market with 6x Blu-ray recordable media, and for unique technology and accessories that make TDK Blu-ray media more durable and compatible with Blu-ray players.” TDK Life on Record 6x Blu-ray Discs Blu-ray media has the high capacity needed to handle content like high-definition movies and television – 25GB on a single layer and 50GB on double layer discs, about 5-to-10 times the capacity of standard DVD media. TDK Life on Record Blu-ray 6x discs have the fastest recording speeds currently available in the U.S. market with data transfer rates of up to 216 Mbps – equivalent to approximately 20x recordable DVD media. Using TDK Life on Record 6x Blu-ray discs, consumers can record 25GB of data in as little as 17 minutes – approximately six minutes faster than a 4x BD-R. TDK Blu-ray discs are ideal for consumers who expect their archived digital memories to be there in years to come. They feature revolutionary Durabis 2 hard-coating technology, which delivers a high degree of protection against scratches, fingerprints and dust. Additionally, TDK Blu-ray discs incorporate a unique inorganic double-layer metal recording structure that resists against breakdown from exposure to light for superior durability and longevity. TDK Blu-ray discs also address compatibility concerns with newer technology. They offer one of the industry’s highest compatibility with the wide range of Blu-ray recordable hardware and are compliant with Blu-ray disc recordable format VER. 1.3. TDK Life on Record Blu-ray 6x media is available in 25GB single layer and 50GB double layer capacities starting in October at select retailers for suggested retail price of $13.99 for a BD –R 1 pack; $32.99 for a BD-R DL 1 pack. Blu-ray Disc Cleaning and Storage Accessories Using Blu-ray-specific cleaning and storage accessories helps users safely clean and preserve Blu-ray discs and players, protecting their digital memories over the long-term. The TDK Life on Record accessories include: o TDK Life on Record Opticloth for Blu-ray. These re-usable micro-fiber cloths are designed specifically to clean Blu-ray media safely. They will be available in November for a suggested retail price of $4.99. o TDK Life on Record Blu-ray Clean Cloths. These dry, disposable, non-abrasive cloths provide a safe way to remove dust, dirt and oil from Blu-ray disc surfaces. The cloths are available in November for a suggested retail price of $4.99 for a pack of 20 cloths. o TDK Life on Record Blu-ray Player Laser Lens Cleaner. Blu-ray Player Lens Cleaner helps maintain and clean Blu-ray players, ensuring consistent high-performance, quality disc playback. The TDK Life on Record Blu-ray Player Laser Lens Cleaner will be available in November for a suggested retail price of $29.99. o TDK Life on Record Blu-ray Tyvek® Sleeves. Tyvek sleeves make it easy to store and protect Blu-ray discs in a scratch-resistant sleeve. Packs of 25 will be available in November for a suggested retail price of $8.99. Imation will showcase TDK Life on Record Blu-ray 6x discs and its cleaning and storage accessories at the Pepcom® Holiday Spectacular! media event at the Metropolitan Pavilion in New York City from 6-9 p.m. on Thursday, Sept. 18, 2008.

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