Screen Excellence Now Shipping TAM™ - True Aspect Masking - Screens

[The following is a release from Screen Excellence]

October 1, 2008

Screen Excellence, the ultimate brand for high-performance, acoustically transparent, moiré free projection screens, announced the availability of fixed masking screens named TAM, for True Aspect Masking. Pricing for the 2.37 native aspect ratio projection screen with lateral masks starts at $12,000 for a 70” wide viewable area. These models are available in standard sizes up to 160” wide. Custom sizes can be made on quotation. Much like in a commercial cinema, the Screen Excellence TAM screen is masked to eliminate annoying black or grey bars on the sides of the picture when Cinemascope movies are viewed. Black, acoustically transparent masks roll in from each side to mask down to the picture’s true aspect ratio - anywhere from Widescreen (2.37:1) to NTSC (4:3). Black masking also improves perceived picture contrast ratio, further enhancing viewing. TAM screens also blend better with the decor. The frame is the narrowest on the market today at 3.7” wide all the way around, compared with double or triple that for most other masking screens. Depth is an incredible 5.3” leaving more room for a bigger picture and more seating in the room. TAM screens can be controlled in a variety of ways to suit various home theater control parameters. Screens are available in 2.37:1 aspect ratio and standard viewing area widths starting at 70”. TAM is the most elegant and design-friendly fixed masking screen on the market today. StJohn Group’s John Caldwell summarized, “Following our successful brand launch with Screen Excellence at CES, we are excited to now be shipping fixed masking screens to satisfy the needs of our customers. “StJohn Group pioneered the market for acoustically transparent screens in North America, and now more custom installation resellers and their customers recognize the advantages of acoustically transparent screens, and want them in every type of configuration. Built from the ground up for today's digital projectors, we are proud that Screen Excellence offers the very best quality of acoustically neutral projection screen formulations on the market today.” Key features of TAM Screens • Built from the ground up for today's constant height projection systems. • Eliminates annoying black or grey bars on the sides of the picture for dramatically increased perceived contrast ratio. • Fully adjustable Acoustically Transparent (AT) black masking curtains from 2.37 to 1.33 and anywhere in between for widest range of cinemascope or other aspect ratios. • Can be fitted with either EN1 or EN2 award winning, acoustically neutral, moiré free, non-hotspotting matte white screen materials. • Includes AT black backing layer to eliminate light blow back from back wall • Smallest form factor on the market today. 3.7" wide super study frame, 5.3" total depth. Can't discern from everyday fixed frame installations when curtains are stowed. • Lightweight. Typical 120" wide model only 225 lbs. • Acoustically transparent masking panels elegantly roll in from the sides like commercial movie theater curtains. • Hides all three front speakers, even subwoofers, without any frequency roll off or comb filtering. 1.5 db of level loss due to screen; 1 db loss due to AT masks. • Rich velour covered frame with radiused design for optimal absorption of over-scanned images. • Available in sizes from 70-160" wide (viewable area). Custom sizes and aspect ratios available for quotation. • Whisper quiet, independent left and right motors assure precise alignment. • Wide range of motor control options: IR, RF, RS232.

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