First Digital 3D Movie Released In China With Dolby 3D Digital Cinema System

[The following is a release from Dolby Laboratories]

October 2, 2008

Dolby Laboratories, Inc. and Shanghai United Circuit (SUC) announced that Journey to the Center of the Earth 3D recently debuted in China at the premiere ceremony in SUC’s Yong Hua Cineplex on September 25, 2008. Journey 3D was the first digital 3D cinema movie released in China. Journey 3D is opening on 21 SUC digital cinemas screens featuring Dolby® 3D Digital Cinema. SUC announced last March that it adopted Dolby Digital Cinema for 100 of its screens. “This is the first time that Shanghai United Circuit is presenting a 3D digital movie. We are so excited to have the wonderful 3D movies we have scheduled in Dolby 3D,” said Zheng Zhong, Vice President of Shanghai United Circuit. “Dolby 3D Digital Cinema will definitely wow the audience with pristine pictures and a realistic experience.” “We were very pleased to attend this 3D movie premiere and we thank Shanghai United Circuit and Shanghai Film Group for selecting Dolby 3D,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Cinema entertainment is evolving quickly in China. The 3D movie premiere in collaboration with Shanghai United Circuit and Shanghai Film Group has opened the door to commence the rollout and deployment of Dolby 3D, bringing a new and inspiring cinema viewing experience to consumers in China.”

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