Best Buy, in partnership with the National Association of Broadcasters (NAB), will roll out in-store workshops about the transition to digital television (DTV) at Best Buy stores in the 25 largest cities across the country. These workshops will take place on Monday, November 17, 2008, starting at 10 a.m., marking the three-month countdown to the DTV transition.
Local television personalities and Best Buy BlueShirt employees will host in-store workshops in Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington D.C. At each workshop, local broadcasters will be on site to answer consumers’ questions and discuss how the transition will affect their station’s signal. Best Buy technology pros will give consumers tips on converter box installation and explain the options people have to prepare for the DTV transition. They will also be available to assist consumers in finding the right DTV option to fit their lifestyle and needs.
“We are very excited about collaborating with NAB to help consumers fully understand the digital TV transition,” said Mike Mohan, senior vice president of consumer electronics for Best Buy. “We’ve been working hard to educate the public about the issue but we also know there’s a lot more work that needs to be done before February. Teaming with NAB will help us reach out to more people who might still be confused about the best solution for their needs.”
By February 17, 2009, all full-power television stations nationwide must begin broadcasting exclusively in digital format to comply with a congressional mandate. The DTV workshops will educate and prepare consumers to make sure they continue to receive television programming after the transition.
“We are pleased to partner with Best Buy to ensure that no viewer is left without access to television due to lack of information,” said Jonathan Collegio, vice president of the DTV transition at NAB, which is leading a massive campaign to educate the public about the transition. “These DTV workshops will give consumers a chance to meet face-to-face with local broadcasters and get their technical questions answered on the spot.”
For more information on the DTV transition, please visit www.dtvanswers.com and www.askablueshirt.com.