Sharp Brings AQUOS Advantage Program To Mid-Size Screen Models

[The following is a release from Sharp Electronics]

November 26, 2008

Sharp Electronics today announces the expansion of the AQUOS AdvantageSM program, bringing best-in-class support to customers who own or purchase 37- and 32-inch screen class (37" and 31 35/64" diagonal respectively) AQUOSâ LCD TVs. Previously, the superior customer service program was only available to consumers with 42-inch class (42 1/64" diagonal) or larger AQUOS LCD TVs. This free program is already delivering an enhanced experience to its more than 140,000 members, but beginning this month, mid-size screen AQUOS owners will be provided expanded customer support, priority repair services and a personalized homepage with comprehensive information about their AQUOS product. "We've received tremendous response and positive feedback for the AQUOS Advantage program, and have found that our customers truly appreciate the premium level of customer service," said Charles Schaefer, senior vice president, Services and Solutions Group, Sharp Electronics Corporation. "We decided to expand the program to include consumers that own screen sizes in the mid range, bringing the ultimate consumer experience to a wider base of our customers." Program Details Sharp created the AQUOS Advantage program after extensive research with consumers across the country revealed that service offerings and premium service levels are what customers value most throughout the product ownership lifecycle. New and existing customers can activate their membership by registering online at www.aquosadvantage.com or by calling a dedicated toll-free number, 1-87-SEE-AQUOS. Once registered, program members will benefit from exclusive access to AQUOS Advantage Advisors with expertise in initial product set-up, maximizing the quality of picture and sound, and finding the right solution for each customer's support needs. Advisors are also on hand via phone and Web chats from www.aquosadvantage.com to guide customers through a quick and easy four-step High Definition set-up checklist that includes help with receiving HD content, configuring the remote control, selecting the correct cables, and adjusting the TV's settings. In addition, AQUOS Advantage members who purchase popular Sharp AQUOS Blu-ray DVD players can also receive this enhanced customer service for those products. For added convenience, customer support hours for AQUOS Advantage members have been extended, and Saturday appointments are now available for in-home service visits*. Sharp's AQUOS Advantage Advisors are available for member support 365 days a year. Members also receive priority repair services, including next business day scheduling and expedited service visits. If a television is removed for repair, the customer may be provided with a loaner TV until the repair is complete.* A password-protected personalized homepage will provide AQUOS Advantage members with comprehensive information about their products. In addition, special promotions for extended warranties, installations and accessories will be made available exclusively to AQUOS Advantage members. Pre-sales Support For those who are considering the purchase of an AQUOS LCD TV, Sharp's AQUOS Advantage Advisors are available to provide pre-sales support. Advisors can help customers find the AQUOS that best fits their needs in real time over the phone at 1-87-SEE-AQUOS or online at www.aquosadvantage.com.

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