SIM2 Rolls Out New Advertising Campaign Starting With USA Today

Ad featuring Director David Lynch Included in Special HDTV Insert [The following is a release from SIM2]

November 26, 2008

SIM2, the Italian manufacturer whose striking high-performance HD home theatre projectors are known worldwide for their pristine video and dramatic cabinet designs, is thrilled to announce its new marketing campaign, featuring ads with Director David Lynch rolled out in a special 16-page, HDTV themed insert in USA Today on November 21st. "SIM2 was asked to participate in the USA Today insert representing high end front projection. Normally, USA Today would not be on our radar as a place to advertise," said Charlie Boornazian, VP of Sales and Marketing for SIM2 USA. "Reaffirming SIM2's commitment to build brand awareness in the US, we felt this was an incredible opportunity to put the SIM2 brand name in front of an entirely new audience." Earlier this fall SIM2 announced the endorsement of award-winning film director David Lynch as part of the worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company's unmatched product quality in his own Hollywood studio for many years-his endorsement comes from personal experience.

Read More: