Jamo® “Goes Anywhere” With New Identity

[The following is a release from Jamo]

December 3, 2008

Go Anywhere. It’s more than a tagline; it’s how Jamo views the remarkable adaptability of its custom, architectural and traditional cabinet speakers. The familiar Jamo silver logo has been joined by the new tag, as well as by a representation of the Danish flag, which adds both a strong identifier and a dash of color. According to Tamara Douce, marketing manager for Jamo U.S., the new look of the familiar Jamo logo represents the versatility of the breadth of the Danish company’s product offerings. “While the former ‘Danish Sound Design’ tag did express the heritage, look and sound of many of our speakers, the newest generation of custom speakers—as well as our other products—truly can fit into any décor, any lifestyle, anywhere in the world,” she said. Jamo currently operates in more than 80 countries worldwide, making its ability to satisfy the different tastes of film and music lovers of all types even more important. To celebrate 40 years of loudspeaker manufacturing excellence, Jamo will soon introduce an unprecedented number of new in-wall and in-ceiling products, all using core Jamo technologies found in its high-value box speaker lines. Befitting the new tagline, they are designed to fit unobtrusively in any setting, while producing the pure, powerful sound that Jamo’s been known for since 1968. “I think the new tagline is a great reminder for commercial installers that Jamo makes an incredibly wide range of products for both business and residential use. Whether the speakers are being used indoors or outdoors, in high heat or high humidity, there’s a Jamo model that fits the application and, with their trim profile and paintable grilles, blends beautifully into any setting,” Douce added. “Plus, our box speaker lines offer diverse styles that range from the very contemporary to traditional wood cabinets. There’s a Jamo speaker line for every home.” “The previous identity served us well, but we want to help consumers understand the real benefits of Jamo products and increase global recognition of the Jamo name; we’re dedicated to delivering speakers that offer great appearance and realistic reproduction,” Douce concluded.

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