AmTRAN, LG Innotek, Rallypoint And Retrevo Join “LCD TV Association”

Major TV Manufacturer Ships GreenTV Logo Certified TV sets, Saving Consumers Up to 60% in Energy Consumption [The following is a release from the LCD TV Association]

January 6, 2009

The “LCD TV Association”, a global, not-for-profit marketing trade association chartered to inform, promote, improve and connect the entire LCD TV supply chain, today announced that AmTRAN, a major display OEM/ODM company; LG Innotek, a cutting edge provider of electronic components; RallyPoint, a leading provider of software and services for internet-enabled HDTVs; and Retrevo, an innovative website and match-making service for people and electronics for finding, buying and using CE gadgets and gear; have all joined the LCD TV Association to help provide even better values and solutions for consumers of LCD TVs. In addition, the LCD TV Association also is pleased to announce that a major global TV manufacturer has recently begun shipping TVs which qualify for its GreenTV logo usage—becoming the inaugural company to do this (see our website at http://www.lcdtvassociation.org/greentv/certifiedgreentvs.html for more detailed information). The LCD TV Association’s GreenTV logo program was launched last year in an effort to help focus LCD TV manufacturers and brands on reducing the power consumption of LCD TVs and raising consumer awareness of this important issue. The program currently aims to work with major TV vendors to implement and promote ambient light sensors, which will automatically lower the set brightness in a dark room by decreasing power to the backlight—thus saving energy and actually reducing potential eyestrain as well. This can reduce power consumption by at least 30%, and as much as 60%, in current implementations. Participants in the program are awarded the right to use the Association’s unique GreenTV logo on products, packaging and advertising material to help consumers identify these specifically enabled and wonderfully featured sets. In the future, this program will not only work to increase energy efficiency further, but help reduce the carbon footprint of LCD TV sets (via smaller designs & shipping boxes and thus better logistics costs), as well as make them more recyclable and ecologically friendly from the start (less heavy metals, etc.)—leveraging the best, innovative technologies from companies like Corning and Merck KGaA, as well as utilizing more LEDs for lighting, etc. Learn more about the Green TV logo program at http://www.lcdtvassociation.org/greentv.html. For an example of how consumers are learning about this wonderful program, please visit http://www.GreenTV.com. “As we navigate through this current, but temporary, difficult economy, and progress through the U.S.A.’s digital TV transition by February 2009 with other countries to follow, it becomes even more important for the LCD TV industry and supply chain to join forces to advance the industry as a whole and provide the best possible value proposition for consumers. We are pleased to welcome AmTRAN, LG Innotek, RallyPoint and Retrevo to help us support this effort,” noted Bruce Berkoff, Chairman of the LCD TV Association. “We are also proud to see the first GreenTV logo enabled TVs from a major vendor (saving consumers up to 60% or so on some energy usage), and we will continue our efforts to help make LCD TVs even more “earth-friendly in the future,” Berkoff added.

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