Hitachi Showcases Latest Advanced Technologies At CES 2009

New “Style-Unlimited” Attraction, Award Winning Products and Groundbreaking Innovations Spotlighted in CES Booth [The following is a release from Hitachi]

January 16, 2009

Always on the cutting edge of design and aesthetics, Hitachi, Ltd. and Hitachi Home Electronics (America), Inc. will unveil their “Style-Unlimited” showcase at the 2009 International CES in Las Vegas from January 8 to 11. Starting with the perennial question of “what if…?” the Hitachi Style-Unlimited showcase is designed to push beyond the commonplace, break down barriers and inspire ideas. It is a customized experience for consumers who seek a greater range of choice, flexibility, elegance and aesthetics when it comes to choosing high-performance consumer electronics products that complement one’s lifestyle while flattering and blending into a stylish room design. In addition to the Style-Unlimited design showcase, visitors to the Hitachi booth will experience the full power of Hitachi’s legendary engineering and R&D prowess, via their award winning products available today alongside a series of technology innovations that offer an exciting glimpse into the future. Hitachi’s CES exhibits include: UT and LCD Technology Hitachi will showcase 50-inch Ultra Thin (35mm) plasma TV prototype and the next generation, even thinner (15mm) Ultra Thin LCD display prototype with RGB LED back-light. The LCD prototype is 37-inch screen size, and will use only half the power consumption compared to the previous model as part of Hitachi’s overall environmental vision. As Hitachi expands its television line-up, models will feature Full HD1080p / 120Hz panel and Reel120™ technology which allows higher contrast ratio and life-like picture quality. To add to its extensive LCD line-up, Hitachi will expand its LCD HDTV line-up with mainstream pricing for 2009. The screen sizes will include 32”, 42”, 46”, 52” and panel speed will be 120Hz or 60Hz depending on size. Other features include Hidden Speaker, Swivel Stand, High Gloss Luminous Black Finish and High Efficiency CCFL Backlight panel. Style-Unlimited Design Corner Hitachi is presenting design ideas applied to the award winning UltraThin Series and inspiring TV Stand ideas that matches its craftsmanship. High quality finish is applied on the UltraThin Series front frames using materials such as luxurious Japanese lacquer and genuine gold-leaf. The stands made with knock-down aluminum parts and wood board are light, steady, and easy to assemble at home. DZ-BD10HA Blu-ray Camcorder Hitachi Home Electronics (America), Inc. continues to introduce state-of-the-art consumer electronics with its next-generation Blu-ray Disc Hybrid Camcorder with the ability to record onto the next generation HD format, Blu-ray. This camcorder has the versatility of being able to record HD video onto three separate formats (Blu-ray Disc, Hard Drive, SDHC) and provides the flexibility and ease of playback and long recording time all in one camcorder. Ultra Short Throw LCD Projector And Large Venue Projector Hitachi will exhibit the CP-A100 3LCD projector at CES. This revolutionary model features a very short throw distance, eliminating the problem of presenters obstructing the projected image by standing in front of the screen. Additionally, the CP-A100 offers networking capabilities, allowing multiple projectors to be controlled and monitored from a single location. Hitachi will also showcase the CP-X10000 3LCD Professional Series projector. The CP-X10000 projector is the first model in Hitachi’s new 3LCD Professional Series, offering a brightness of 7,500 ANSI lumens and up to six lens options. Gesture Control TV Interface The TV interface prototype with gesture control interface allows users to operate a television by simply moving the hand without using a remote control unit. The embedded camera sensor spontaneously reacts to hand motion to turn TV on and off, scroll channels, control volume, and is also expandable to control home network such as air-conditioning and lighting. Super-Resolution Technology Hitachi has developed Super-Resolution technology to create high definition images of various resolutions. In contrast to conventional technology, which transforms video of a given resolution to a pre-determined level of high definition image, Hitachi’s new technology uses original signal processing technology to transform video of various resolution levels to the optimal level of high-resolution image. As a result, it is possible to create high-definition images from video containing images of various resolutions on the same display such as in television broadcasts. In additional to transforming SD video to near HD video, this technology also enhances full HDTV (1920x1080 pixels) resolution images to provide even more beautiful, crisp high-definition images.

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