Samsung’s Innovation Further Demonstrates Its Commitment To The Environment

[The following is a release from Samsung Electronics America]

January 16, 2009

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced a number of award-winning products and technologies that are designed to contribute to the growth of ‘greener’ consumer electronics and appliances industries. Samsung’s new products include innovations that reduce the impact upon our natural resources, and help consumers lessen their environmental footprint while enjoying the best available digital entertainment and home life experiences. Samsung’s new products will be on display at Booth #11033 during the International Consumer Electronics Show, to be held at the Las Vegas Convention Center, January 8 through 11. “More than ever before, it is paramount that we create products that meet the expectations and preferences of consumers in ways that reduce environmental impact without sacrificing quality, design or ease of use,” said DJ Oh, President and CEO, Samsung Electronics America. “Our dedication to delivering on these principles can be seen throughout our manufacturing operations, the energy efficiency of our products, and our end-of-life recycling programs such as SAMSUNG RECYCLING DIRECTSM. We are very proud of our environmental contributions, especially in our groundbreaking new line of LED HDTVs, ultra-slim plasma HDTVs, and the 448-series of front-loading washers.” Energy- Efficient Products The new 9000, 8000, 7000 and 6000 Series build upon the success of Samsung’s first and second generation LED HDTV models. These cutting-edge TVs use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL). The Samsung 6000 Series was also honored with an Eco Design Award in the 2009 CES Innovations Design and Engineering Awards. The benefits of using LEDs include not only improved picture quality, but also reduced power consumption levels to easily meet the stringent new Energy Star® v3.0 guidelines. The LED modules are mercury-free, which makes for cleaner manufacturing and safer recycling when compared with backlight technologies currently available. In the LED HDTV line, energy consumption is reduced by 40 percent versus traditional LCD HDTVs of a similar size. The LED HDTVs also include a power indicator menu, and an optimized energy savings mode. In addition, these TVs require less material to manufacture and are thinner, reducing packing material and consumer waste. The smaller packaging allows for more units to be shipped and less fuel to be consumed at a time which potentially reduces Samsung’s carbon footprint. As the trend towards delivering sleeker and thinner electronics products for consumers continues, Samsung has re-designed its Plasma HDTVs to use less material and less energy. The Series 8 Plasma, an Honoree for the 2009 CES Innovations Design and Engineering Awards, is trimmed down to depths that are comparable with LCDs, for easier wall-mounting, and less material is required in the manufacturing process. The latest Samsung plasmas also feature new circuitry and panel techniques to meet the latest Energy Star® v3.0 requirements, and they are produced entirely with lead-free materials. In addition to energy-efficient HDTVs, Samsung’s WF448 front-loading washer line also earned an Eco Design Award for the 2009 CES Innovations Design and Engineering Awards. The 448 laundry line has entered consumers’ homes not only as the world’s first 4.5 cubic foot front-loading washers, but as a gentler way to keep clothes clean while reducing impacts upon the environment. With such a large capacity, the total number of loads run during the life of the product is potentially reduced for lowered water and power use. The 448 laundry line boasts the Energy Star®-based CEE Tier 3 ranking (the highest available), and also features Samsung’s SilverCare™ cycle option, which saves 92 percent on energy when compared to hot water sanitization. “Manufacturers’ commitment to developing products that are environmentally friendly is extremely important to the future of the consumer electronics industry,” said Kathleen Hogan, Director of the Climate Protection Partnerships Division, U.S. Environmental Protection Agency. “As an ENERGY STAR partner, Samsung is working to ensure that its products are as sleek in design as they are environmentally responsible.” Convenient and Responsible Recycling Samsung’s dedication to designing energy-efficient and environmentally safe products is complemented by the Company’s commitment to providing convenient and responsible recycling options for its consumers. SAMSUNG RECYCLING DIRECT, launched on October 1, 2008, provides more than 170 fixed drop-off locations across the country, as well as recycling events, for consumers to bring their old electronics for recycling. SAMSUNG RECYCLING DIRECT will accept, for no fee, all Samsung-branded consumer electronics sold in the United States ranging from televisions, DVD and VHS players, audio equipment and home theater systems, to mobile phones, cameras, camcorders, computer monitors, printers, and peripherals. Non-Samsung-branded consumer electronics in the same categories will also be accepted through SAMSUNG RECYCLING DIRECT for a nominal fee paid directly to the recycler upon delivery of the e-waste. In addition, a growing number of fixed drop-off locations will be made available for Samsung-branded home appliances. For a complete list of drop-off locations, and to learn more about Samsung’s respected recycling partners and standards, please visit: www.samsung.com/recyclingdirect.

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