The LCDTV Freight Train Rolls Ahead In A Faltering Economy

LCDTV Unit and Revenues Results Both Up Significantly from 2007-2008

February 15, 2009

The LCDTV category defied economic woes and saw significant unit and revenue increases from 2007 to 2008. Quixel Research's recently published LCDTV Market Review revealed the overall LCDTV market increased 14 percent in value to $22.7B in 2008 over 2007 results of $19.9B. Quarter-to-quarter revenues rose 7 percent or posted $6.3B in sales for the fourth quarter 2008. "The LCDTV category saw another fantastic year of growth in 2008, with double digit increases in both dollars and units," stated Tamaryn Pratt, Quixel Research's Principal. "However, rapid ASP declines in all screen sizes pushed year-to-year values down 12 percent, foreshadowing a tough future as far as LCDTV revenues are concerned." Unit sales were up 29 percent from 2007 to 2008 or topped 24.4M units and were also up 21 percent from Q3 2008 to Q4 2008. In the large screen LCDTV segments, the 40-inch and 42-inch screen size segment saw the strongest growth quarter-to-quarter or up almost 40 percent in units for Q4 2008. However, it was the 52-inch and 55-inch+ segments that saw the most unit growth from 2007 to 2008 or up 160% and 302% respectively. Sales of 1080p LCDTVs captured 35 percent of the overall market in units and 61 percent in value for 2008. In the large screen size segments, 1080p sales accounted for 90 percent of the unit sales. As larger size and higher resolution models become commonplace, the market has begun to embrace 120hz and LED backlight solutions, with the later shipping over 100K units in 2008. Quixel Research's projections for the USA LCDTV market in units show the category increasing out to 2012.

Read More: