Subscribe!

February 19, 2009
Parks Associates Research Finds 80% Of Broadband Users In Key European Markets Prefer Traditional Video Viewing


   

Broadband has transformed video viewing habits in Western Europe, where over 20 percent of broadband households have watched a film or TV program online in the past six months, according to international research firm Parks Associates.

A new white paper, The Impact of Online Video In Europe, addresses these changes in viewing habits, a key area of focus at the upcoming CONNECTIONS™ Europe Summit, hosted by Parks Associates.

European consumers are adopting online viewing habits with some reluctance, however. The white paper reports that for all the countries surveyed, the U.K., Germany, Spain, Italy, and France, over 80 percent of broadband households prefer a more traditional option for viewing video, including going to the cinema or watching a DVD. Many consumers are watching video online only because of the availability of free content, both legitimate and illegitimate.

“It will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance,” said John Barrett, director, research, Parks Associates. “Even if all piracy issues are resolved, the realities of consumer preferences could still undermine the service plans of content providers, if they don’t understand their customers.”






Salamander Designs Design Your Own Cabinets
 Subscribe to our RSS feed

Subscribe/Renew To Widescreen Review



Reason #80 Why Readers Love Widescreen Review:

I subscribe to several magazines because each one has a different bias, and they obviously don't always write about the same things. I purchase magazines at the newsstand when a particular article or review interests me enough that it's a keeper. I consider Widescreen Review to have the most professional bias of the home theatre magazines. Whereas something like Sound & Vision, I would consider to be more of a consumer bias. One of the things I like about Widescreen Review is the articles about the industry and technical articles (e.g., room setup). I also like its detailed equipment reviews that tell it like it is. One other item of note would be the DVD reviews. I like the ratings, the short descriptions, and the technical information.

Mark A. Okrzesik
P.O. Box 2587, Temecula, CA, 92593-2587 Phone: 951 676 4914 • Fax: 951 693 2960
Copyright © InformationAll Rights Reservedwww.widescreenreview.com • Web Site Established In 1995