Consumer HDTV Awareness Virtually 100 Percent

April 15, 2009

Market research agency Buckingham Research discovered around 99 percent of consumers in the United Kingdom are aware of high-definition TVs (HDTVs)! The agency says that just one in 10 consumers is ready to purchase an HDTV set in 2009. According to the research group, HDTV manufacturers must now work to try and woo consumers to upgrade their TVs, even when most viewers surveyed stated that they weren't interested in HD programming at the moment. For consumers who are aware of HDTV, around 53 percent say they do not have HD subscriptions right now, and don't plan on subscribing to any HD programming. About 13 percent have it and will continue to receive HD content, while six percent don't have HD programming but plan to begin a subscription. In the United Kingdom, a lack of HD content is one of the biggest problems facing consumers who are interested but have yet to subscribe to the pricey high-definition TV programming packages. Still, the agency's findings are questionable since analog TV sets are virtually extinct. Thus, whatever the normal percentage of the population that buys a TV in a given year will be hard pressed to find an analog TV to buy. If only one in 10 consumers are ready to purchase an HDTV, then what about the number of consumers who are willing to purchase an analog TV? Won't they end up purchasing a HDTV given the odds that they won't be able to readily find an analog set to purchase?

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