100/120 Hz And 200/240 Hz Frame Rate Penetration Expected To Account For Half Of 40-Inch+ LCD TV Panels In 2009

September 15, 2009

Double-frame rate (100 Hz and 120 Hz) and quadruple-frame rate (200 Hz and 240 Hz) LCD TV panels have quickly become integral to LCD TV panel makers’ product roadmaps and shipment plans. In its Quarterly Double Frame Rate TV Panel Shipment & Forecast Report, DisplaySearch reports that 2009 shipments of 40-inch and above 100/120 Hz and 200/240 Hz LCD TV panels are forecast to reach 16.9 million units and 4.2 million units, respectively, which is 40 percent and 10 percent, respectively, of total targets for 40-inch+ units in 2009. According to David Hsieh, Vice President of DisplaySearch, “As the LCD TV industry looks to differentiate and enhance performance, double- and quadruple-frame rates have emerged as the solution to motion blur issues. We forecast that 50 percent of all 40-inch and larger LCD TV panels will be double- or quadruple-frame rate panels in 2009.” Hsieh added, “Panel makers are promoting double-frame rate panels combined with LED backlights as a combined solution to upgrade LCD TV features.” In Q2’09, shipments of double- and quadruple-frame rate LCD TV panels reached 6.4 million units, achieving 18.3 percent penetration, compared to 16.2 percent penetration in Q1’09. Samsung led shipments with a 29.0 percent share in 100/120 Hz, followed by LG Display at 18.3 percent and CMO, AUO, Sharp and IPS-Alpha. In 200/240 Hz panel shipments, Samsung and LG Display dominate the market. In Q2’09, 100/120 Hz and 200/240 Hz achieved greater than 50% penetration in several sizes like 40-inch, 46-inch, 52-inch and above. DisplaySearch forecasts that Q3’09 penetration of double- and quadruple-frame rate will reach 17.2 percent and 3.2 percent, respectively, and Q1’10 penetration will increase to 21.9 percent and 5.7 percent, as LCD TV panel makers are aggressively developing upgraded refresh rate panels for additional value. The DisplaySearch Quarterly Double Frame Rate TV Panel Shipment & Forecast Report tracks TFT LCD manufacturers’ shipments of 100/120 Hz and 200/240 Hz LCD TV panels and includes forecasts by size, by resolution, and by panel manufacturers through 2010. This unique report is the most comprehensive way to find out how faster refresh rates will contribute to growth across the industry, making it a key guide for panel buyers, LCD TV product planners and component makers. For more information, contact Charles Camaroto at 888 436 7673 or 516 625 2452, email contact@displaysearch.com, or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

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