COLUMBIA PICTURES’ AND SONY PICTURES ANIMATION’S CLOUDY WITH A CHANCE OF MEATBALLS DELIVERS APPROXIMATELY $16 MILLION OF $30.3 MILLION OPENING WEEKEND GROSS IN THEATRES EQUIPPED WITH REALD’S 3D CINEMA PLATFORM

September 22, 2009

In the widest theatrical 3D film release to date, approximately $16 million in 3D box office was generated by Columbia Pictures’ and Sony Pictures Animation’s Cloudy with a Chance of Meatballs in theatres equipped with RealD’s leading 3D cinema platform. Cloudy with a Chance of Meatballs earned an estimated $30.3 million in total box office and debuted at #1 during its opening weekend. The box office generated in theatres with RealD technology accounted for over 50% of the weekend’s receipts. The film was released in 3,119 locations, and the majority of the playdates were RealD and other 3D bookings. “Cloudy with a Chance of Meatballs is a terrific film with innovative and creative 3D techniques. This is a tremendous victory for our colleagues at Columbia Pictures and Sony Pictures Animation and for our worldwide network of exhibitor partners,” said Michael V. Lewis, CEO of RealD. “With over $16 million, RealD 3D continued the trend of delivering the majority of box office gross for opening weekend proving once again that audiences everywhere prefer the 3D experience to any other.” Columbia Pictures’ and Sony Pictures Animation’s Cloudy with a Chance of Meatballs, inspired by the beloved children's book, focuses on a town where food falls from the sky like rain. Bill Hader, star of “Saturday Night Live” and Night at the Museum: Battle of the Smithsonian, is the voice of Flint Lockwood, a young inventor who dreams of creating something that will improve everyone's life. Anna Faris, who recently turned heads as the star of the comedy hit The House Bunny, takes on the role of Sam Sparks, a weathergirl covering the phenomenon who hides her intelligence behind a perky exterior. James Caan plays Tim Lockwood, Flint's technophobic father. Andy Samberg plays Brent, the town bully who has plagued Flint since childhood. Bruce Campbell plays Mayor Shelbourne, who figures out that Flint's invention can put the town, and more importantly himself, on the map and Mr. T plays the by-the-rules town cop Earl Devereaux. The film also features the vocal talent of Neil Patrick Harris. About RealD RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform with 9,000 screens under contract and nearly 4,000 screens installed with 300 partners in 48 countries, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit www.realD.com for more information.

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