Hollywood Studios Named Title Sponsors Of Blu-Con 2.0 Conference Program

October 19, 2009

Major Hollywood studios have announced their support and sponsorship of the Blu- Con 2.0 Conference at the Beverly Hilton Hotel in Los Angeles on November 3. The conference, titled "Blu-ray Means Business" has secured the following Title Sponsors: Lionsgate, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment, Universal Studios Home Entertainment, Walt Disney Studios Home Entertainment, and Warner Home Video, who will be supporting the event with exclusive presentations by senior studio executives, technology officers and creative talent. In addition, hardware manufacturers Panasonic and Sony Electronics have also joined the Title Sponsor list. "The DEG is planning to present a program that is both timely and informative," said Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group. "We are motivated by the broad support that the Blu-ray format is receiving from leading content and technology providers." The event will also feature technology showcases by BluFocus, CapGemini, Rovi, Savvis, Sony DADC, Global Polymers and Testronic, as sponsors of the BD Partners Pavilion. Session Topics To Focus On The Latest News And Views On Blu-Ray Some of the biggest names in motion pictures, consumer electronics, IT and video games will be presenting at Blu-Con 2.0, and will provide exclusive insights into how the format is driving the latest trends and emerging opportunities for home entertainment. Session highlights include: • Analyst Session: Blu-ray and The Digital Divide • Understanding the Blu-ray Consumer: The Latest Findings • BD-Live Forum: New Applications and Social Networks • Digital Copy: Blu-ray as the New Portable • Blu-ray 3D: Bringing the 3D Experience Home • Digital Services: Building a Bridge to Blu-ray • Blu-ray Internationale: The Global Perspective Industry Leaders To Take The Stage At Blu-Con In addition to keynotes by Martin Scorsese, Filmmaker; Jessica Reif-Cohen, Senior M&E Analyst, Merrill Lynch; and Mike Vitelli, Executive Vice President, Customer Operations Groups, Best Buy, the following executives have been confirmed as presenters and panelists, with more follow: Tom Adams, President, Adams Media Research Laurent Bouzereau, Film Documentarian David Bishop, President, Sony Pictures Home Entertainment Benn Carr, Vice President, New Technology, Walt Disney Studios Bob Chapek, President, Walt Disney Studios Home Entertainment & Chairman, DEG Chris Fawcett, Vice President, HAV, Sony Electronics Tracey Garvin, Senior Vice President, Marketing, Sony Pictures Home Entertainment Danny Kaye, Executive Vice President, Global Research & Technology Strategy, 20th Century Fox Home Entertainment John Koller, Director of Marketing, Sony Computer Entertainment America Vincent Marcais, Senior Vice President, International Marketing, 20th Century Fox Home Entertainment (Europe) Victor Matsuda, Chairman, Global Promotions Committee, Blu-ray Disc Association Andy Parsons, Senior Vice President, Advanced Product Development, Pioneer Electronics Robert Read, Vice President, High Definition Strategic Marketing & USHE Franchise Management, Universal Studios Home Entertainment John Schad, Vice President, U.S. Marketing/Blu-ray Catalog, 20th Century Fox Home Entertainment

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