D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), a leader in innovative motion technology for the entertainment industry, announced today the opening of Emagine's Cinema Hollywood located in Birch Run Michigan, the second theatre with the cinema chain. Additionally, another row of MFX Seating will be added at the Canton location, bringing the total of D-BOX Motion Seating with the chain to 42 and 267 across North America.
Emagine Canton was the first theatre in Michigan to feature the breakthrough technology last November. Due to the growing popularity and already increasing demand of the D-BOX motion seating, Emagine Entertainment is adding to its existing D-BOX auditorium in Canton and opening another location. Cinema Hollywood in Birch Run, MI., will be equipped with 18 MFX seating while 12 more motion seating will be added to Canton, both add-ons just in time for the Christmas Day release of Warner Bros.' "Sherlock Holmes."
"We are tremendously excited by the recent and rapid success of our technology in the Detroit area and in North America in general," declared President and CEO of D-BOX Technologies, Claude Mc Master. "Being that we proceeded with Emagine's first installation less than a month ago, we are very enthusiastic to see that the level of excitement generated by our motion systems can exceed initial expectations. We view these new installations from an existing customer as a true testimonial of the D-BOX value proposition translating into increased attendance, higher revenues and a true differentiating factor for exhibitors."
"We are thrilled with the turnout we've experienced so far and are looking forward to growing our business and adding more theatres with D-BOX motion systems" said Paul Glantz founder and owner of Emagine Entertainment.
Adding a completely new dimension to movie viewing, D-BOX Motion Code(TM) is embedded, frame by frame, onto each film by D-BOX Motion Designers, perfectly synching the onscreen action with the motion sensations. Audience members will feel every action-packed moment while the seats will remain still during the quieter, more dialogue-driven scenes. Additionally, each seat is fully-equipped with personalized intensity adjustments allowing moviegoers the opportunity to experience as much or as little action as desired. For those looking to skip the long theatre lines, many D-BOX theatres offer online ticket purchasing so seats for the D-BOX experience can be reserved in advance, guaranteeing a great seat for the movie.
D-BOX Motion Code(TM) is now available in eleven movie theatres in North America including Wehrenberg Theatres Ronnies 20 Cine in St. Louis, Missouri; Emagine Entertainment's Canton Theatre in Canton, Michigan; Emagine Entertainment's Cinema Hollywood Theatre in Birch Run, Michigan; Cinéma Beloeil, in Beloeil Quebec; Cineplex Odeon Queensway Theatre in Etobicoke, Ontario; Mann Chinese 6 Theatre in Los Angeles, California; Theatres at Mall of America in Bloomington, Minnesota; Galaxy at the Cannery in Las Vegas, Nevada; Galaxy Highland Theatre in Austin, Texas; UltraStar Cinemas in Surprise, Arizona; and UltraStar Apple Valley in San Bernardino, California. For additional information and theatre details visit www.d-box.com